|部署・役職名||Head of Communications （新規部門の部門長）|
Reporting to the General Manager of the country, the person is the communications expert and trusted business partner for the local leadership team for corporate affairs and communications related matters.
The person is a key member of the extended leadership team and contributes to the strategy development and decision－making.
The role leads in enhancing and protecting the corporate reputation, overseeing relevant and related communications, managing media relations, leading and planning crisis and issue communications, driving internal/executive communications and aligning with the Regional Communications Head on communications matters to achieve business goals. He or she is responsible for ensuring the activation of key communications initiatives of company.
This person is responsible for driving corporate initiatives and processes through effective communication with stakeholders both inside and outside the company.
The incumbent provides clear consistent messaging on company strategic mission, vision and progress toward stated goals.
1. Employee/Leadership Communications:
a. Ensure key message consistency and development toward the vision established in the affiliate.
b. Engage employees through open and transparent communications platforms set up in the affiliate.
2. Media Relations:
a. Develop and maintain relationships with media contacts and drive positive media coverage on the company through proactive media relations programs such as media advisories, media pitches, interview opportunities
b. Track and monitor efficiency of media relations work with media analysts.
3. Issues and Crisis Management :
a. Influence the business team during planning processes to avoid possible issues and crisis
b. Lead in building internal/external communications content whenever issues emerge, so as to avoid the issues developing into crisis
c. Undertake a leading role in issues, conflict and crisis management, and establish a corresponding network in order to manage internal and external communications flow to minimize negative impact and seek positive opportunities.
d. Liaise with country, regional colleagues on the above items.
e. Provide key stakeholders heads－up whenever there is an issue evolving locally or worldwide.
4. Corporate Reputation:
a. Make sure brand communication content is aligned with guidelines, corporate values, and society expectations.
b. Drive positioning around the company business priorities, including corporate social responsibility and sustainability programs as needed.
5. Brand Communications:
a. Closely work with internal stakeholders for communication planning, and oversee the execution plan to meet the planned objectives.
b. Manage agencies who work as partners with the company for any corporate or product communication plans.
c. Streamline brand communications and keep internal stakeholders posted of key development and events
d. Update stakeholders of key activities and developments of products using articles, press releases, speeches and supporting collateral, media events and roundtables.
Reporting to the General Manager with a dotted line to the Regional Head of Communications.
Internal stakeholders include: GM, country leadership team, Regional Head of Communications, Marketing and Commercial teams, HR function, Group Communications including Media Relations, Brand Management, Internal/External Communications, Digital Strategy ＆ Channels.
External stakeholders may include: journalists, government officials, patient organizations, NGOs, policy makers and influencers, industry and professional associations, and external agencies.