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【Life Science】Marketing Director or Senior Marketing Manager

年収:1200万 ~ 2000万

ヘッドハンター案件

部署・役職名 【Life Science】Marketing Director or Senior Marketing Manager
職種
業種
勤務地
仕事内容 Growth planning
• Budget planning
 Conduct thorough market analysis in Japan, including market growth, competitive landscape, and product positioning.
 Plan annual budget with new product launch and business growth plan.
• Strategy planning
 Build the strategy with tangible actions, and the execution in align with the growth target of order and revenue.
• VOC management
 Collect latest information on key workflows/market trends/VOC and incorporate it into sales strategies.
 Feedback the regional workflows/market trends/VOC to global marketing and product management.
• Thought leadership management
 Identify potential regional thought leadership and works with global marketing/ FAS, technical experts and leverage it in region.
 Build thought leadership collaboration strategy and drive its execution.


Demand generation
• Strategic execution
 Manage monthly KPI and report its progress to global marketing and leadership as well as Japan leadership.
 Execute local seminars, regional conferences, and digital campaigns, by collaborating with FAS and sales to drive opportunities.
 Maintain latest information on key workflows/market trends and incorporate into local sales strategies.
 Develop high quality content, working with FAS and technical experts.
• Visibility improvement
 Identify new business opportunities in the dedicated market in Japan and execute growth strategy and tactics working with marketing communication, digital marketing, and sales team.
 Analyze the current market visibility and work on improving it by all available resources and the tracking.
• Funnel growth
 Execute marketing activity to increase funnel size, collaborating with marketing communication, digital marketing and inside sales team.
 Monitor and analyze the funnel size for respective vertical and execute an effective funnel growth strategy working with sales, marketing communication and digital marketing, as well as global team.
• Opportunity improvement
 Maximize the opportunity win rate in target segment working closely with sales, FAS, and technical experts.
 Improve the win rate by collaborating sales process in target markets.

Product management
• New product launch
 Build effective sales training in collaboration with global marketing and global technical marketing.
 Provide value propositions/messaging, personas & customer segmentation for products/solutions.
 Generate High value marketing content and sales tools.
• New/Existing product management
 Handle and communicate the product-related VOC and sales feedback with global marketing and product management.
 Communicate the product-related information to all the stakeholders and the Japan associates.
 Accordingly coordinate and adjust the sales process, such as pricing, sales channel, etc, closely working with logistics, CS, sales and global team.
• Alignment with Global team
 Build strong cooperative relationship with global marketing and product management to enhance support for regional needs.
 Work with global marketing and product management to align regional needs and trends with the global strategies for each market segment.

Brand management
• Brand management/ engagement
 Actively engage in the brand awareness activity to improve brand recognition in the market.
 Execute global brand strategy and campaigns to drive brand preference.

応募資格

【必須(MUST)】

Education and/or Work Experience Requirements and/or skill:
• Experience in marketing or product marketing or strategy planning in the analytical device company
• Experience in using Marketing automation, SalesForce.com, and associated CRM automation tools
• Technical proficiency in associated workflows
• Fluency in both Japanese and English
• Proven ability to thrive in fast-paced, deadline-driven work environments
• Communication skill to establish good relationships with stakeholders
• Challenge and result oriented mindset
• Strong analytical and troubleshooting skills
• Metric/results orientation
• Strategic mindset
• Leadership skill
• OA skill (Excel, Word, PPT)


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更新日 2024/05/02
求人番号 3503611

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