転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です
Head of Marketing [外資系大手PC企業のスマートフォン事業]
年収：1500万 ～ 1900万
採用企業案件
レノボ・ジャパン合同会社
-
- 会社規模非公開
- ソフトウエア
- ハードウエア
- 電気・電子
- 半導体
- その他
| 部署・役職名 | Head of Marketing [外資系大手PC企業のスマートフォン事業] |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
■ About the organization and team - This department is responsible for the all mobile device business (smartphone, tablet, chromebook, PC, etc.) in Japan market. The team is closely working with Asia Pacific HQ in India. - The products are delivered through mobile network operators (MNO) and retailers. - Total team members are around 25 members. ■Job Objective - This role will be responsible for end-to-end marketing for the brand across phone and non-phone business in Japan. ■Job Description - End to End Marketing Campaign Planning for Japan's product and brand campaigns. - Marketing communication planning, development and localization. - Drive paid media through media planning, execution and optimization for all product lines on all relevant channels. - Develop and execute corporate communication and product PR to drive earned media consistently. - Lead influencer campaigns to build consideration and purchase intent for the brand and products. - Lead end to end retail marketing. - Plan and execute events for new launches and/or tentpole moments for the brand. - Lead marketing discussions and plans with MNOs and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments. - Think innovatively to drive higher share of voice (SOV) with lesser share of expenditure (SOE) - Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals. - CRM and own media management (website, social platforms etc.) - Develop and monitor campaign budgets. - Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Japan and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner) - Drive and deliver on brand and marketing metrics (search, awareness, consideration, preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth) - Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social) - Collaborate with agencies and other vendor partners to ensure brand deliverables. |
| 応募資格 |
【必須（MUST）】 ■Experience- 10+ years of marketing experience in consumer electronic, or consumer goods industry - Experience in marketing communication development and media planning/buying across digital and traditional media. - Experience in branding - Experience working with retail & MNO partners - Experience of working with a team and delivering results in a fast-paced setting ■Skill - Strong communication skills - Self-starter even in ambiguous circumstances - Strong commitment for business - Strong analytical and problem-solving capability. - English Fluency 【歓迎（WANT）】 ■Experience- Product marketing, consumer market • Managing CRM and own media research and PR ■Skill - Knowledge about mobile industry - Full time MBA |
| アピールポイント | 自社サービス・製品あり 外資系企業 女性管理職実績あり シェアトップクラス 年間休日120日以上 産休・育休取得実績あり |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 喫煙室設置 |
| 更新日 | 2024/03/07 |
| 求人番号 | 3358448 |
採用企業情報
- レノボ・ジャパン合同会社
-
- 会社規模非公開
- ソフトウエア
- ハードウエア
- 電気・電子
- 半導体
- その他
-
会社概要
【設立年月日】2005年4月28日
【本社所在地】東京都千代田区外神田四丁目14番1号
【事業内容】パーソナルコンピュータメーカー（PC製品等の研究・開発・販売・サービス）
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です