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部署・役職名 | Channel Marcom Lead, Japan |
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仕事内容 |
Marcom is our Global Marketing Communications group. We oversee all of the advertising and marketing to ensure the flawless development and execution of world-class communications. The Japan Channel Marcom team is responsible for all marketing communications and customer experiences across our indirect channels. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet our brand and creative standards of excellence. We invite you to join us and help us leave the world better than we found it! In this role, you will be responsible for: - Strategic Planning -- Work cross-functionally in Japan and with WW, defining the multi-year strategic plan for Channel. Evolve, refine, and maintain the roadmap throughout Marcom annual/quarterly planning cadence. - Integrated Communications -- Leverage insights across consumer, market, brand and sales, translating business opportunities/challenges into integrated communication plans that drive creative excellence and meet the company, partner, and commercial objectives. - Partner Engagement -- Drive Executive level engagement with priority partners; lead strategic development of integrated marketing plans (of our and partner's); create integrated communications campaigns and execute with excellence, driving both brand engagement and business results. - Creative Origination -- As a hub for creative innovation, you will work collaboratively in Japan to translate local market insights into world-class brand creative; creative that inspires consumers and delivers against our & partner business objectives. - Executional Excellence -- Create exceptional execution through all ATL & BTL mediums for both the company and the partner communications. - Geo Readiness -- Drive planning and execution of launches, refreshes and Geo origination activities. Ensure timely and seamless execution across the company & partner touch-points. - Data & Insights -- In partnership with teams across the company and with partners, track and measure effectiveness of marketing strategies, inclusive of launch, campaign hindsights. - Cross-functional Leadership -- Build strong cross-functional relationships in Geo and with WW through transparency, collaboration and trust. - Team Development and Leadership -- Identify and maintain top talent and create an environment in which the team can contribute at the highest level. Provide the leadership to the Japan team by ensuring that values, processes, and expectations are established. |
応募資格 |
【必須(MUST)】 - 15+ years experience in a marketing/advertising agency or in-house marketing communications organization- Strong strategic thinker, capable of collaborating with and influencing senior partners, both internally and externally - Deep understanding, and extensive experience in, developing and executing marketing communications - Passion for creative in all forms - Flexible and open to changing priorities and dealing with ambiguity - Strong planning skills with proven ability to set priorities within tight timelines - Capability to evaluate creatives, using influence and guidance to drive better work - Strong understanding of customer and market dynamics and requirements - Experience acting as a strong leader, working with and inspiring teams - Attention to detail and results-oriented - Superior written and verbal communications skills, in both Japanese and English - Highly developed interpersonal skills 【歓迎(WANT)】 - BA/BS or equivalent experience in business or related field |
アピールポイント | 管理職・マネージャー |
受動喫煙対策 | 屋内禁煙 |
更新日 | 2023/11/28 |
求人番号 | 3016505 |
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