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Manager Brand Communications-Originals & Basketball

年収:応相談

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アディダス ジャパン株式会社

アディダス ジャパン株式会社

  • 東京都

    • 資本金499百万円
    • 会社規模501-5000人
  • アパレル・ファッション
  • 流通
部署・役職名 Manager Brand Communications-Originals & Basketball
職種
業種
勤務地
仕事内容 ■Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and HYPE categories in country /cluster with full alignment between the APAC Brand Activation and Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.

■Key Responsibilities:
・Provide the country relevant input to APAC Brand Activation at each commercial input timing
・Lead the creation of the local brand marketing plan & calendar based on input from APAC Brand Activation and ensure alignment at season intro meeting
・Lead the execution of the local marketing plan in close collaboration with Concept to Consumer team with leading category Brand Comms team
・Manage the execution of the Marketing Expenses plan per company business strategy
・Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from APAC Brand Activation.
・Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom, Culture Marketing and Sport Marketing, and that it is in close collaboration with the Key City team
・Support local trade meetings by providing appropriate sell-in tools
・Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.
・Lead, develop and retain talents to foster a high-performance culture.
・Manage and optimize the category Brand Comms team support and workload

■KPI’s:
・Brand / Category Net Sales
・Market share of respective categories
・Compliance to Marketing Expenses guidelines
・ROMI
・Key campaign sell through %
・Agency performance management (annual evaluations)


応募資格

【必須(MUST)】

■Knowledge, Skills, and Abilities:
・Sufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
・Ability to develop and implement local marketing plans following global guidelines
・Marketing budget planning and management
・Strong presentation skill to internal and external stakeholders
・Strong user of MS Office suite of products
・Proven project management experience
・Experience in both, market and regional marketing organization preferred
・Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

■Requisite Education and Experience / Minimum Qualifications:
・University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
・At least 5+ years’ experience in relevant Marketing fields
・Sales and /or Marketing experience
・English – business level / Japanese - Fluent

■Key Relationships:
APAC Business Unit and Brand Activation
Country Retail and Wholesale teams
Country Brand Director and Brand Communications, Digital Activation, Key City, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
Country Concept to Consumer Team
Country FP&A, Legal, User Inquiry Service
External partners (Key Wholesale partners, Agencies, Brand partners, etc.)

アピールポイント 自社サービス・製品あり 外資系企業 女性管理職実績あり 従業員数1000人以上 年間休日120日以上 産休・育休取得実績あり 教育・研修制度充実 資格支援制度充実 Uターン・Iターン歓迎 完全土日休み フレックスタイム
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更新日 2023/08/02
求人番号 2830771

採用企業情報

アディダス ジャパン株式会社
  • アディダス ジャパン株式会社
  • 東京都

    • 資本金499百万円
    • 会社規模501-5000人
  • アパレル・ファッション
  • 流通
  • 会社概要

    【設立年月日】1998年2月19日
    【資本金】4億9,900万円
    【従業員数】2,231名(2022年3月末時点)
    【本社所在地】東京都港区六本木1丁目9番10号アークヒルズ 仙石山森タワー
    【直営店数】87店舗(2022年3月末時点)
    【事業内容】アディダス製品の販売とその付帯事業

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