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Senior Manager Media Activation, Brand Activation
年収：800万 ～ 1000万
採用企業案件
特集求人
本求人は、「プレミアムステージ」をご利用でなくても、ビズリーチ会員であればどなたでも閲覧、応募が可能です。
アディダス ジャパン株式会社
-
- 資本金499百万円
- 会社規模501-5000人
- アパレル・ファッション
- 流通
| 部署・役職名 | Senior Manager Media Activation, Brand Activation |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Purpose & Overall Relevance for the Organization: Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce. ■Key Responsibilities: ・Lead the development, preparation and implementation of the full funnel media plans for key brand concept / campaign for the brand. ・Define role of each media in holistic media strategy and develop optimum media plan under it. ・Closely collaborate with other Brand Activation functional members to operate media planning / buying process efficiently. ・Optimize media buying through orchestration of media / category mix and phasing of key brand concept / campaign’s media budget. ・Negotiate quotations with vendors by setting clear objectives and expectations, and evaluate and recommend pricing levels for all media purchases ・Post-evaluate campaigns and competitors’ performance and collates research and results into regular quality reports ・Build strong relationship with media agencies, vendors and media owners ・Constantly review the internal process with local and APAC stakeholders to improve the performance of Media Activation as a team. ・Responsible for the recruitment of additional or replacement team members. ■KPI’s: ・Paid Media KPIs (ROAS, reach, frequency, CPA, etc.) ・Share of Search ・Brand Market share ・Sell-out (Key concepts) ・Sell-out of eCommerce, app installs, member acquisition ・Compliance to MWB guidelines ■Key Relationships: ・Country Director Brand Communications ・Country Brand Activation (Brand Comms, Digital Activation, Omni-Channel Marketing, Newsroom, Culture Marketing, Sports Marketing) ・eCommerce ・FP&A ・APAC Brand Activation Media ・External partners (Agencies, media) |
| 応募資格 |
【必須（MUST）】 ■Knowledge, Skills and Abilities:・Knowledge of the full marketing mix (Advertising, Events, Sponsorship, Retail, PR, Digital) and media planning and buying with a major brand or retailer (sporting goods industry preferred) ・Ability to develop local media plan following global guidelines ・Marketing budget planning and management ・Strong track record at building relationships and partnering with internal stakeholders on complex business problems to develop actionable recommendations on strategic and operational level. ・Excellent project management skill including the ability to work on several projects on a local and global level simultaneously ・Outstanding problem-solving skills to identify, analyze, and propose solutions to various technical and business issues ・Specify new processes, products and/or standards based on organizational strategy ・Implement business strategies with some impact on business unit and function results ・Advanced user of MS Office suite of products ・Proven leadership and managerial skills; Set clear objectives for team members; Accountable for performance and salary reviews; Provide expertise in supervised area ■Requisite Education and Experience / Minimum Qualifications: ・University degree in Business or equivalent professional experience. ・Minimum 4-7 years of experience with broad and deep knowledge in paid media including performance media. ・Fluent communication in Japanese, Business level English ・Experience of managing direct response campaigns to ROI, ROAS, CPA, CPL, and CPI ・Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity |
| アピールポイント | 自社サービス・製品あり 外資系企業 女性管理職実績あり 従業員数1000人以上 年間休日120日以上 産休・育休取得実績あり 教育・研修制度充実 資格支援制度充実 |
| 受動喫煙対策 | 喫煙室設置 |
| 更新日 | 2023/06/27 |
| 求人番号 | 2736986 |
採用企業情報
- アディダス ジャパン株式会社
-
- 資本金499百万円
- 会社規模501-5000人
- アパレル・ファッション
- 流通
-
会社概要
【設立年月日】1998年2月19日
【資本金】4億9,900万円
【従業員数】2,231名（2022年3月末時点）
【本社所在地】東京都港区六本木1丁目9番10号アークヒルズ 仙石山森タワー
【直営店数】87店舗（2022年3月末時点）
【事業内容】アディダス製品の販売とその付帯事業
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です