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CHC_Brand Manager

年収:800万 ~ 1300万

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部署・役職名 CHC_Brand Manager
職種
業種
勤務地
仕事内容 Basic Purpose of the Job*

・The Brand Manager is accountable for all aspects of brand management, including strategy development, product development, consumer communication and P&L management; and drives the growth of the brand business. The Brand Manager plays a leading role in all strategic and marketing activities related to the brand, so we are looking fora marketer with the desire to learn and practice integrated marketing with analytical, creative and executional marketing skills.

Accountabilities*
Related Performance Indicators

Lead the brand business:

・Establish and update mid-long term brand visions, purpose, goal, objectives and strategy.
・Plan and execute brand plans to deliver expected growth – including establishing brand equity through consumer communications.
・Manage brand business with internal and external stakeholders.

Strategy and Plan:

・Short and long term Strategy and Planning outcomes- feedback from local and global stakeholders.
・Brand KPI (e.g. awareness, key image attributes, marketing plan ROI etc.)

BRAND MANAGEMENT:

・Deliver annual budget.
・Ensure marketing actions to secure the planned sales by working with trade marketing.
・Assure the congruence of all brand activities to foster strong brand.

Communication:

・Brand P&L to meet budget
・Research Results (Ad Test, etc).

Marketing/Action Plan:

・Feedback from stakeholders.

New product development:

・Develop solid product pipeline plan with R&D based on consumer needs.
・Develop product concepts with clear proposition and claims.
・Lead business side of NPD management - scheduling, forecasting, internal approval, etc.
・Deliver package design.
・Pursue consumer research.

NPD Plan:

・Timely internal approval (product development gates).
・Research Results (Package design/STM if applicable).
・Feedback from local and global stakeholders.

Launch:

・Achievement of new product KPI tracking.

Contribution to the team and division:
Team development:

・Provide strong leadership on a brand team; not only marketing but includes Trade and Shopper marketing, R&D and others.
・Manage and develop assigned junior marketing staffs.

Organization Process:

・Lead and facilitate cross functional projects to improve operational efficiency and capability.

Team Environment and Performance

・Feedback from local and global stakeholders.

HR/Talent MGMT:

・Feedback from local stakeholders

Other Regulatory and / or Organisational Requirements

Management and Economic Magnitude

Organisational Structure

Direct reports: 1 Total reports: 1
Comments: It is expected that a brand manager leads cross functional brand team – managing internal resources as well as external resources such as agencies.

Resources
Budget: annual marketing budget: 500 to 2000 million JPY marketing budget.
Business/function specific measures: sales, profit (P/L), market sales and share

Comments:
Interfaces (e.g. with other functions or business units)*

Trade Marketing, R&D, Medical ,Regulatory, Sales, Supply chain, CHC management, Global/regional Marketing.

応募資格

【必須(MUST)】

Business Foundations - accounting basics, basic statistics

Language Skills & Proficiency
Fluent level Japanese / Fluent in English

アピールポイント 自社サービス・製品あり 外資系企業 女性管理職実績あり 従業員数1000人以上 シェアトップクラス 年間休日120日以上 産休・育休取得実績あり 教育・研修制度充実
更新日 2021/11/26
求人番号 1966396

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