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大手グローバルスポーツメーカー Senior Manager, eCom Digital Planning, Digital Activation

年収:800万 ~ 1000万

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部署・役職名 大手グローバルスポーツメーカー Senior Manager, eCom Digital Planning, Digital Activation
職種
業種
勤務地
仕事内容 PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Grow eCom business and implement the marketing activation campaigns in brand to build profitable relationships with our consumers and manage end-to-end campaign for the complete consumer ecosystem (e.g. from SEO, Retargeting, Affiliate Channels to Onsite and CRM programs)

KEY RESPONSIBILITIES:

• Implement global brand strategy collaborating with category Brand Communication, especially from an eCom point of view and lead alignment with other stakeholders
• Manage how the activation/campaign appears on-site (i.e. “What the consumer sees” and flawless operations from briefing and/or assets creation to publishing on time to achieve the business target)
• Make Japan eCom marketing calendar for brand of eCom category based on Overall brand & divisional priorities, Key product launches & highlights, Commercial opportunities, Local market inputs, and Consumer insights & needs
• Implement the campaign strategy (content & channel best practice) based on campaign reports, insights, competition benchmark, and consumer insights
• Meet KPI and target by launch to meet the Com targets under the team
• Run the campaign launch process from scratch to roll out Campaign concept briefing, Content creation , Onsite and CRM set-up & publishing, Timely efficient launches of all agreed activations, and Alignment with Acquisition & CRM
• Report all activations by monitoring results vs Objectives/KPIs with support of Business Planning/Web Analytics team.
• Test, investigate & coordinate to resolve campaign issues (e.g. consumer flow, links, on-site presentation, data discrepancies, technical issues, etc)


KPI’s:

• eCom Net Sales
• eCom digital KPIs (traffic, CVR, new acquisition)



KEY RELATIONSHIPS:

• Country Sr. Manager Digital Planning
• eCommerce
• Country Brand Activation team (Brand Communication, Digital activation, Omni channel PR)
• Global Digital Team

• DTC Merchandising Team (including Merchandising Planning)
• External partners (Agencies)
応募資格

【必須(MUST)】

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Bachelor degree in Business, Marketing, Communications, or related field
• Minimum 3 years of working experience in Online marketing, eCommerce, Digital Traffic Management, or Digital Assets field, ideally with a background in sporting goods
• Experience in working with internal stakeholders and external agencies to establish efficient and scalable processes
• Minimum 1 year-experience in delivering a consistent brand identity and tonality
• Strong understanding of consumer business, eCommerce, Retail, and competitive business environment and consumer behavior
• Advanced Excel skills and exceptional attention to detail; Highly proficient in spreadsheet analyses related to marketing and sales KPIs
• Fluent Japanese skills and business level English skills preferred.

【歓迎(WANT)】

KNOWLEDGE, SKILLS AND ABILITIES:

• Entrepreneurial mindset – Results & Profit oriented
• Self-motivated and well-developed business acumen
• Demonstrate the ability to use creative thinking and innovation to solve complex problems specifically in the area of marketing
• Fact based orientation in decision making, excellent project management skills with flexibility to manage ad-hoc issues
• Able to present confidently and persuasively in front of large groups
• Analytical and independent problem solving skill to moderate complex problems
• Have strong communication skills - you should be able to adapt your message to your audience, be it developers or executives; Convince others inside and outside the organization to accept modified standards or concepts with common desire to reach agreement, but with differing opinions about the procedure
• Have strong skills of personal organization management, project & time management, and prioritization abilities anticipating business needs
• Detail-oriented and highly organized approach to work
• Able to work independently and be a solution-oriented thinker and simultaneously work with collaborative and team-focused attitude

アピールポイント 自社サービス・製品あり 外資系企業 女性管理職実績あり 従業員数1000人以上 年間休日120日以上 産休・育休取得実績あり
更新日 2021/02/18
求人番号 1656917

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