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| 部署・役職名 | Product Marketing Manager |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Overview Looking for a bilingual Product Marketer in Japan that will translate global campaigns to Japanese, as well as develop and execute localized strategies. You will be the lead marketing manager for the Japanese market, tasked with raising awareness of products and benefits among individual Japanese clients. Your key success metric will be to increase the number of Monthly Active Users （defined as the number of clients who place at least one trade in a given month）. You will report to the global Product Marketing Manager and will work with the Product Marketing team to develop our strategic positioning, create powerful messaging and lead execution of key product launches and marketing campaigns. This role is cross－functional in nature and will require tight partnerships with Product, Growth Marketing, PR/Communications, Customer Success, Business Development and various other teams across the company. Responsibilities Translate global campaigns into messaging relevant to the Japanese market Develop and execute localized product marketing campaigns based on awareness of the market and our product offerings Work with local crypto influencers to promote company Work closely with the Japan team to support marketing Work with the Product Marketing team to clear objectives and measuring success against well－defined metrics Craft and deliver localised messaging and positioning to convey the value of products Define the Japanese content strategy to ensure comprehensive and updated marketing and support integrated marketing campaigns Drive Japan product launches, ensuring the playbook is executed and other GTM teams can implement their launch plans Create and manage research projects to better understand current market trends, the broader competitive landscape and existing user needs |
| 応募資格 |
【歓迎（WANT）】 Requirements3＋ years of overall experience in product marketing function with proven success in executing effective product marketing Native Level Japanese speaker with English fluency Deep understanding of cryptocurrency markets and trends Demonstrated success building company and product narratives that have resulted in category disruption and measurable impact Strong creative eye and experience working with designers to translate a message into an impactful graphic or video Experience working with design software like the Adobe Suite Strong ability to plan and execute on multiple projects simultaneously Team player and strong collaborator who knows how to drive success working with diverse teams Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success |
| 更新日 | 2021/01/15 |
| 求人番号 | 1624309 |
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- 会社規模31-100人
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