|部署・役職名||Head of Marketing|
Job Description Body
The Head of Marketing is responsible for developing and
executing holistic marketing strategies to effectively generate demand for our company products.
Planning and execution of online and offline advertising strategies, with a heavy
focus on search engine marketing and optimization.
Managing and developing online user
Ownership of all customer facing messaging and brand communication.
Analysis and reporting of sales performance and market/customer trends.
With the rapid
and ever evolving world of technology, the Head of Marketing is expected to actively keep on
pulse with new web technologies and consumer trends to drive strategies.
The Head of Marketing will closely partner with peers in the Operations, IT and Investment
departments and is expected to thoughtfully utilize both internal and external resources to
ensure timely, efficient and effective execution of initiatives.
The role requires a background in consumer marketing and more specifically digital
marketing, and the ideal candidate has superior analytical skills, ability to communicate in both Japanese
and English, and an intellectually curious, entrepreneurial mind－set.
Online advertising including, Search engine marketing （SEM） , Search engine
optimization （SEO）, Social media and other targeted media.
Offline advertising including planning and execution of local and regional advertising
including but not limited to transit, TV, radio, magazine publications and store signage.
Website management including, generating content generation, technical performance
and improving conversions.
Marketing research, analysis and reporting of sales performance, industry trends,
Communication and messaging including PR, holistic branding positioning and messaging.
In addition to salary and bonus and subject to performance, the candidate will have the opportunity to eventually participate in a generous long－term incentive plan along with a limited group of senior management. The Company’s long－term incentive plan is tied to investment returns and business value over which the candidate can exert measurable influence.