|部署・役職名||Brand Manager / Sr. Brand Manager|
Our client is an exciting Fortune 500 cosmetics company with a large portfolio of brands. Currently they are seeking a brand or senior brand manager, depending on your experience, skills, and talent.
Job Description Body
Depending on the experience, the position will be responsible for either a cosmetic or hair brand. Your position will focus on developing strategies and executing plans to win the end consumers and drive distribution and consumption.
Play a critical role in creating go－to－market plans that grow the brand.
Lead a cross functional team to drive the business through increasing brand awareness and breaking down barriers to disrupt the hair color market
Understand the sales trends, customer trends, and stay up－to－date on industry trends to make strategic choices and actions to drive the business.
Manage the brand budget within corporate processes and procedures, holding responsibility for the brand P＆L.
Track business results, analyze and derive insights from consumer and sales data, and provide actionable strategies and brand plans.
Managing key agency partners to develop and execute the brand marketing plan designed to win with both stylists and end consumers.
Lead development of marketing plans for all product and commercial initiatives, including thought leadership programs, events, awareness advertising and others
Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, web, content, PR and social media
Undertake continuous analysis of competitive environment
Supports Innovations in new product development by ensuring new products are in line with brand strategy, trends, and future needs shared by retailers and customers.
Developing E－commerce marketing strategies for Amazon and other brick ＆ mortar retailers
3 to 5＋ years relevant work experience in marketing or brand management, preferably in beauty industry
Knowledge and experience across all areas of brand management （global, local, media planning including digital, influencer marketing, market analysis, market research, P＆L management, marketing plans development…）. Marketing mastery and executional excellence
Strong strategic skills, and eye for beauty and creative
Strong analytical skills and digitally savvy
Strong creative skills to properly evaluate
Must be a self－starter, needs to be able to act with agility.
Strong presentation and communication skills. Ability to show leadership, work alongside and present to senior management
Strong attention to detail and accuracy. Operational ＆ financial discipline
Driven ＆ ambitious leader with strong sense of ownership, accountability, strong collaboration skills （win for the team） and action oriented mentality. Strong leadership and consistent collaboration across multi－functional and customer teams is critical to driving engagement in and alignment to strategies and executions.
【必須（MUST）】3－5 years brand experience in consumer company