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CRM/LTV マーケティングマネージャー（クロスセル・アップセル）
年収：
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採用企業案件
アメリカン・エキスプレス・インターナショナル・インコーポレイテッド
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- 会社規模非公開
- クレジット・信販
- その他
| 部署・役職名 | CRM/LTV マーケティングマネージャー（クロスセル・アップセル） |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Job description: The SBS (Small Business Services) Internal Acquisition Manager is responsible for leading the strategy, planning, and execution of Internal Acquisition initiatives that drive sustainable growth within the SBS portfolio. This role focuses on maximizing customer lifetime value by accelerating Card Upgrade, Supplementary Card acquisition, and X-sell (selling SBS card to Consumer card members), and optimizing marketing offers and customer journeys across multiple channels. As a key member of the Acquisition team, this position serves as a growth engine for the ICS (International Card Services) business by delivering incremental GCM (Gross Contribution Margin) growth while enhancing customer satisfaction through data-driven marketing strategies. The role requires close collaboration with cross-functional teams across Japan and COE (Center of Excellence) to identify growth opportunities, improve marketing effectiveness, and drive business transformation. This leadership role manages a team and is responsible for building an inclusive, high-performing organization by effectively leading individuals with diverse backgrounds, perspectives, and varying levels of expertise while developing future leaders. Responsibilities: Business Strategy & Growth - Develop and execute Internal Acquisition strategies to achieve business objectives, including Card Upgrade, Supplementary Card acquisition and X-sell. - Own business planning and performance management against key financial KPIs, including acquisition and incremental GCM growth. - Identify growth opportunities through customer segmentation, offer optimization, and data-driven marketing strategies. - Drive continuous optimization of marketing effectiveness across digital and offline channels. Marketing & Campaign Management - Lead the end-to-end planning, execution, and optimization of Internal Acquisition campaigns. - Oversee development of customer communications and marketing creative across channels including email, direct mail, digital, and call center. - Monitor campaign performance and translate customer insights into actionable recommendations. - Ensure all marketing activities comply with company policies, governance standards, regulatory requirements, and operational controls. Analytics & Business Transformation - Leverage customer data and business insights to develop strategic recommendations that improve customer engagement and commercial performance. - Lead initiatives to enhance marketing capabilities, customer segmentation, operational efficiency, and digital marketing solutions. - Partner with Finance, Analytics, and cross-functional stakeholders to evaluate business performance and identify optimization opportunities. Stakeholder Management - Build strong partnerships across AD (Account Development) team, ICCO (Customer Call Center), Product Marketing, Finance, Technology, Risk Management, and external partners. - Influence business decisions through data-driven recommendations, strategic thinking, and effective communication. - Collaborate with regional and global stakeholders such as Acquisition COE to implement best practices and scalable solutions. People Leadership - Lead, coach, and develop the team with diverse backgrounds, experiences, and varying levels of expertise. - Foster an inclusive, collaborative, and high-performing team culture by adapting leadership and coaching approaches to individual development needs. - Provide clear direction, ongoing feedback, and career development opportunities to strengthen team capabilities and build a strong leadership pipeline. - Promote accountability, innovation, knowledge sharing, and employee engagement while driving continuous improvement. --------------------------------------------------------------------------------------- At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: ・Competitive base salaries ・Bonus incentives ・Support for financial-well-being and retirement ・Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) ・Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need ・Generous paid parental leave policies (depending on your location) ・Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) ・Free and confidential counseling support through our Healthy Minds program ・Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. |
| 労働条件 |
雇用形態：正社員 試用期間：あり（6カ月） 就業時間：月曜～木曜 9:00～17:30（休憩1時間含）、金曜 9:00～17:00（休憩1時間含）※フレックスタイムあり 勤務形態：ハイブリッド(週3出社) 就業場所：東京都港区虎ノ門4丁目1番1号 休日 ：土日、祝日 休暇 ：年次有給休暇（入社月によって付与日数が異なる）、育休・産休/慶弔休暇/傷病休暇/特別休暇 給与 ：経験・能力を考慮の上、当社規定により決定 給与改定：年1回 通勤手当：会社規定に基づき支給（上限月額15万円） 社会保険：健康保険、厚生年金、労災保険、雇用保険 |
| 応募資格 |
【必須（MUST）】 - Strategic Marketing & Business Acumen: Proven experience in marketing strategy, customer acquisition, CRM, portfolio growth, or related commercial functions, with a demonstrated track record of delivering measurable business results through data-driven decision making and customer-centric strategies.- Leadership & People Development: Proven people leadership experience with the ability to lead, coach, and develop high-performing teams comprising individuals with diverse backgrounds, functional expertise, and varying levels of experience, while fostering an inclusive and collaborative team culture. - Analytical & Execution Excellence: Strong strategic, analytical, and problem-solving capabilities, with experience managing end-to-end marketing campaigns, translating customer insights into business actions, and effectively managing multiple priorities in a fast-paced environment. - Stakeholder & Communication Skills: Exceptional stakeholder management, influencing, and project management skills, with the ability to build productive partnerships across cross-functional, regional, and global teams. - Results Orientation & Integrity: Customer-focused, innovative, and highly results-driven, with a commitment to continuous improvement and the highest standards of integrity, governance, compliance, and risk management. - Excellent verbal, written, and presentation skills in both Japanese and English. |
| アピールポイント | 管理職・マネージャー 完全土日休み フレックスタイム |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 喫煙室設置 |
| 更新日 | 2026/08/14 |
| 求人番号 | 9616486 |
採用企業情報
- アメリカン・エキスプレス・インターナショナル・インコーポレイテッド
-
- 会社規模非公開
- クレジット・信販
- その他
-
会社概要
【代表者】須藤 靖洋
【本社所在地】東京都港区虎ノ門4丁目1番1号
【事業内容】クレジット・カード等の金融事業、旅行関連事業
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です