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> Head of Strategic Insights Function Strategic Insights ＆ Data Analytics Department
> Strategy ＆ Insights Division

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【戦略インサイト本部】Director, Head of Strategic Insights Function Strategic Insights ＆ Data Analytics Department, Strategy ＆ Insights Division

年収： 1200万～ 1900万

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特集求人

日本マクドナルド株式会社

部署・役職名	【戦略インサイト本部】Director, Head of Strategic Insights Function Strategic Insights ＆ Data Analytics Department, Strategy ＆ Insights Division
職種	経営企画・経営戦略
業種	外食
勤務地	東京都
仕事内容	<Overview> McDonald’s Japan is at an inflection point ‐ navigating a fast-shifting consumer landscape, intensifying value competition, and accelerating digital and operational transformation at scale. The Strategy & Insights (S&I) Division exists to turn ambiguity into direction by integrating multiple sources of truth (1st party data, syndicated data, research, and qualitative understanding) to build foresight, identify winning plays, and mobilize enterprise-wide action with senior leadership. We are seeking a Director to lead the Strategic Insights Function ‐ an enterprise-facing role with direct exposure to the Japan Senior Management Team and close collaboration with global functional leaders. You will own the end-to-end insight-to-action cycle: framing the highest-stakes questions, building fact bases and hypotheses, synthesizing across data and field realities, and translating conclusions into clear executive narratives that drive decisions across Marketing, Restaurant Operations, Digital, and Finance. This is an opportunity for a problem-solving leader who thrives in pace, enjoys ambiguous, cross-functional topics, and can influence outcomes through structured thinking and trusted partnership. McDonald’s Japan combines a strong local operating model with deep connections to global teams, offering a unique environment where you can benchmark globally, adapt insights locally, and drive measurable impact in one of McDonald’s most dynamic markets. <Job Summary> ■What you will own (12‐18 months): ・A crisp enterprise insights agenda aligned to CEO/CxO decision points (e.g., value strategy, portfolio/menu, customer experience, digital growth, operational trade-offs). ・Repeatable problem-solving “engine” (mechanisms, ways of working, standard deliverables, and cadences) that improves how insights are produced and delivered ‐ raising speed-to-insight, quality, and stakeholder adoption over time. ・Signature insight-to-action workstreams that translate analysis into decisions and measurable business outcomes (growth, profitability, market share, ROI marketing spends, brand equity scores, ID’d customer engagement/retention, ). ・A stronger bench of talent and capabilities across the team (coaching, feedback, apprenticeship, succession). ■Leadership and Management: ・Lead, mentor, and develop a high-performing Strategic Insights team (people leadership, capability building, performance management, and succession planning). ・Establish an operating model and delivery mechanisms that enable fast, repeatable insight generation and activation (standards, tools/templates, partner management, and decision-forum cadence) ‐ while building the function as a training and broadening ground for talent in a lean team environment. ・Set the strategic insights agenda, prioritize enterprise-critical questions, and ensure cross-divisional alignment with McDonald's Japan’s strategic objectives and value creation priorities. ■Strategic Insight Development: ・Drive identification and synthesis of key consumer, category, and market trends ‐ and develop foresight on future shifts ‐ by integrating syndicated data, 1st party data, and research data with qualitative consumer and market understanding. ・Generate strategic implications that inform enterprise direction (brand, menu, pricing/value, customer experience, crew experience, digital, and operational priorities) and support Japan senior leadership decision making. ・Translate complex analyses into clear, compelling stories and recommendations ‐ navigating trade-offs and mobilizing actions across Marketing, Restaurant Operations, Digital, and other divisions. ■Restaurant Operations & People Insights (Customer Experience / Crew Experience): ・Identify opportunity areas to improve Customer Experience and Crew Experience by deeply understanding restaurant realities and people needs through a blend of quantitative and qualitative approaches. ・Deliver strategic implications and actionable recommendations to Restaurant Team and HR to strengthen execution, engagement, retention, and on-the-job experience. ■Stakeholder Engagement: ・Serve as a trusted advisor to the C-suite by providing independent perspective, strategic implications, and clear recommended actions grounded in evidence. ・Build executive-level partnerships with leaders in Marketing, Restaurant Operations, Digital, Finance, and other functions to align on business questions, decision points, and action plans. ・Act as an enterprise thought leader on consumer and market understanding, strengthening insight-driven culture and influencing how decisions are made across the organization. ■Business Impact Quantification (MMM / Strategic Research): ・In partnership with Business Insights and Data Analytics teams, quantify the business impact of strategic actions and scenarios (e.g., marketing, menu/value, operations, and digital initiatives) using robust analytical approaches. ・Lead Marketing Mix Modeling (MMM) and related measurement work to inform investment allocation, effectiveness improvement, and decision making cadence. ・Translate outputs from complex strategic research and advanced analytics into clear implications, thresholds, and ROI narratives that enable leaders to commit to actions with confidence. ■Project Management: ・Lead strategic projects from inception to completion, ensuring timely delivery and high-quality outcomes. ・Partner with cross-functional leaders to embed insights into strategies, operating plans, and decision forums, ensuring actions are aligned and measurable. ・Manage project resources effectively and ensure adherence to budgets, timelines, and quality standards. ■Innovation and Continuous Improvement: ・Stay abreast of industry trends, emerging methodologies, and best practices in strategic insights and data analytics. ・Continuously seek opportunities to enhance the effectiveness of the Strategic Insight Function. ・Drive innovation in how insights are gathered, analyzed, and utilized within the organization. ■Key counterparts: ・C-Suite / Senior Management (CEO, COO, CMO, CFO and other Vice President) ・Japan Marketing, Menu Management, and Brand teams (product / promotional strategy, planning, measurement, and optimization). ・Restaurant Operations / Restaurant Team leadership (customer experience, crew experience, executional levers, and operational feasibility of strategic actions). ・Digital teams (CRM, app, media/owned channels, personalization) to connect customer data signals with insight-led action. ・Finance, Business Insights, and Data Analytics teams to quantify business impact (e.g., MMM), define success metrics, and strengthen measurement discipline. ・HR / People team to translate Customer Experience / Crew Experience opportunity areas into people actions (e.g., engagement, retention, hiring experience, learning & development). ・Global Insights and Analytics team on global strategic insights projects (e.g. segmentation, portfolio optimization, menu innovations, etc.) ・Manage / work with external partners on research executions and anlaysis. McDonald’s work with external partners as integral part of our “three-legged-stool” model where we source latest and greatest expertise from external partners in order to be agile and efficient. You will leverage and nurture our external partners just as your own team members.
労働条件	■雇用形態正社員　※試用期間あり（6ヶ月、同条件） ■勤務時間フレックスタイム制通常の勤務時間は9時～18時としていますが、月間所定労働時間（※）の範囲内であれば、深夜時間（22：00~5：00）と公休日を除き、柔軟に勤務時間を決めて働くことができます。 ※月間所定労働時間＝8時間×1か月の勤務日数 ■休日休暇土日祝日、年末年始休暇（12月31日および翌年1月2日、3日）年次有給休暇（初年度10日を基準として入社時期に応じて付与）慶弔特別有給休暇出産、育児休暇育児休業育児短時間勤務制度（小学校卒業まで最大３時間短縮）看護勤務・看護休暇（取得規定あり）介護休暇・介護休業（取得規定あり）育児目的休暇（取得規定あり）永年勤続休暇（5年で5日、10年で10日、20年で20日、30年で30日の連続した特別有給休暇を付与）誕生日休暇（1日） ■待遇・福利厚生給与改定／年1回、賞与／年1回 ※賞与は職位ごとに定められた基準にしたがい、会社業績および個人評価を加味して支給額を決定します ※賞与の支給要件として最低3ヶ月間の勤務が必要です ■交通費全額支給社会保険完備企業型確定拠出年金制度あり社員持株会あり退職金制度あり永年勤続褒賞金あり各種団体保険あり資格取得奨励金制度あり WELBOX（宿泊補助などの総合福利厚生メニュー）あり ■就業場所（勤務地）日本マクドナルド株式会社本社（東京都新宿区）
応募資格	【必須（MUST）】＜Requirements＞ The successful candidate demonstrates enterprise-level, hypothesis-driven problem solving and the ability to move from ambiguous questions to clear answers and decisions. You bring strong people leadership and stakeholder influence ‐ earning trust with senior leaders through structured thinking, sharp synthesis, and pragmatic recommendations. You can integrate quantitative evidence (syndicated, 1st party, and research) with field and consumer context, and you are comfortable operating at pace while managing multiple interdependent workstreams and partners. Ideal candidates have led insight, strategy, or consulting work in a consumer/retail business and/or top-tier strategic consulting, with demonstrated ownership from problem framing through executive storytelling and mobilization. Experience in measurement and impact quantification (e.g., MMM, causal/ROI thinking, scenario modeling) and in partnering closely with analytics/data teams is strongly preferred. ■Education / Experience ・Bachelor’s degree in Business, Marketing, Economics, or a related field ・Minimum of 12+ years of experience in strategic insights, strategic planning, analytics/measurement, strategy consulting, or a related field. ・Proven experience in people management and leading a high-performing team. ・Strong background in B2C, FMCG, and/or strategic consulting. ■Problem Solving / Thought Leadership ・Future looking and innovative thinker who appreciate current state but doesn’t get constrained by it ・Proven ability to identify key discussion points for ambiguous problems, analyze tremendous and various data sources, structuralize complicatedly linking information to extract meaningful insights ・Strong analytical and synthesis skills ‐ connecting quantitative evidence (syndicated, 1st party, and research data) with qualitative insight to uncover tacit opportunities and translate them into strategic implications and actions. ・Ability to orchestrate vast range of interdependent tasks with both attention to details as well as big picture perspectives, with agility and flexibility to course correct as things go, to get to the goal in most effective manner. ・Great in managing external partners and have they do quality jobs in a timely manner ■Communication Skill / Organizational Mastery ・Exceptional storytelling and communication skills, with the ability to present complex information in a clear and compelling manner. ・Keen understanding of organizational dynamics, with the ability to identify and engage key influencers by themes and objectives. Demonstrated capability to earn trust by delivering what stakeholders want, when they want it, and how they want it ・Demonstrated ability to influence and navigate actions across multiple divisions (e.g., Marketing, Restaurant Operations, Digital), including in situations with competing priorities. ・Fluency in Japanese and English. ■Personality ・Demonstrates emotional maturity and long-term perspective on career development. ・Excellent inter-personal skills, can understand the other person's perspective. ・Ability to foster a positive and collaborative team culture. ・Patience towards unexpected situation
アピールポイント	管理職・マネージャー完全土日休みフレックスタイム月平均残業時間20時間以内
リモートワーク	可「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります
受動喫煙対策	屋内禁煙
更新日	2026/06/29
対象年齢	～ 60歳
年齢制限理由	定年年齢を上限とするため / 省令１号
求人番号	8840042

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日本マクドナルド株式会社

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