転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です
Senior Manager, Marketing, UGG
年収：800万 ～ 1200万
採用企業案件
Deckers Japan合同会社
-
- 会社規模101-500人
- アパレル・ファッション
| 部署・役職名 | Senior Manager, Marketing, UGG |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
【本ポジションについて】 Under the leadership of Director, UGG, , this role will lead developing and executing comprehensive marketing strategy and initiatives for UGG brand in Japan. In addition to tailoring marketing and communication strategies, this role will be also accountable for brand image development, PR and promotion, partnering with business partners for joint program and initiatives, and liaison with media channels and principals. All marketing plans/activities are to be reflective of the UGG brand global strategy and approved by the Deckers Japan management team. 【業務内容】 ■40%：Strategic Planning & Execution ・Develop and define UGG marketing strategy focusing on the 3-5 years plan that are geared towards developing greater market share and profitability while providing focus and direction to the marketing team and stakeholders. Liaise with Deckers Japan management team and functional expertise of local and global team, to market the brand for continuously improving brand equity and market share, and contributing to identify and deliver brand differentiation based on a full understanding of the consumer needs and brand marketplace ・Support and monitor the team to execute PR/marketing/advertising plans & activities of the UGG in Japan to increase brand awareness and strengthen its positioning. Ensure timely planning, preparation, coordination, and approvals of all Japan events. ・Identify future brand opportunities and prioritize areas/issues to be addressed i.e. Products and distribution solutions that would enhance the brand equity and drive awareness ・Develop the process and drive the improvement of regional marketing operations. ・Work with the Japan Omni Channel Team in providing strategy, expert advice, guideline, and offering a solution-based approach ■30%：Division Management ・Ensure customer centric culture, where the primary drive is the customer experience engendering customer loyalty ・Present the brand in-line with the global standards and policies and position UGG brand in Japan market ・Leverage market data to make recommendations which will support the continued growth and success of the brand ・Work with global brand marketing team to get full alignment on seasonal marketing strategy and execution plan to achieve brand goals ・Work with Retail, e-Commerce, Sales globally and other internal teams to ensure the seasonal marketing package for Japan market are appropriate, complete and are communicated effectively, both internally and externally ・Ensure that all channels leverage all marketing investments to deliver against goals to guarantee a maximum consistency through 1-2 year plans. ・Lead the brand from marketing perspective to identify and recommend potential areas for brand investment with the goal of driving brand awareness and sales, above and beyond local activity ・Identify potential product and other collaborations which align with brand strategy and make recommendations to regional management for review and approval. ・Partner with eCommerce team to drive digital communication on UGG e-Commerce page. ・Lead team to support seasonal sell in and through by conducting effective sales promotion activation and communication excellence for product in a timely mannerEnhance customers' experience through VMD strategy and excusing while ensuring it follows global directions, creative and strategic objectives as well as consistent brand story-telling. : Cultivate strong working relationships with internal cross-functional business partners, including Global Visual Merchandising and Global Retail Operations. Keep abreast of internal and external VMD best practices and market trends, providing valuable input and feedback to the Global Visual team ■15%：People & Talent Management ・Provide strategic, inspirational, and visionary leadership to the UGG marketing team ・Recruit, motivate and lead a high performance cross-functional team of marketing professionals who are adaptable to the changing needs of the country; lead by example and model a passion for the business as well as demonstrate a proactive and solution-oriented. ・Lead and implement the best practice with a focus on building a team with the best talent, talent development and succession planning. ■15%：Customer experience ・Develop a full understanding of the existing and target consumers to build successful future growth opportunities ・Fully responsible for providing brand excellence in every consumer touch points ※副業禁止 |
| 応募資格 |
【必須（MUST）】 【Education/Certifications】・University graduate in marketing or business 【Work Experience】 ・Over 10 years marketing experience from apparel or shoes brands ・PR and digital marketing expertise and contacts with strong media network in Japan ・Demonstrated experience in working across geographical boundaries. ・Experience working effectively in complex global organizations, satisfying the needs of diverse constituents, and often working under the pressure of competing and sometimes conflicting priorities. 【Skills/Competencies】 ・Excellent verbal and written business communication in English and Japanese. ・Proactive, uses initiative and able to provide creative solutions whilst working to budget ・Understanding of the value of marketing to the brand awareness and positioning and recommend initiatives that have a return on investment ・Current insight and knowledge of product trends and aware of consumer buying behavior ・Passion in brand building in a new environment with local and international teams ・Excellent interpersonal and communication skills and a talent for building relationships with internal and external partners ・Results orientated and able to work under pressure and to tight deadlines ・Hands on personality, attention to detail and prepared to handle multiple tasks ・Excellent planning, organizing and problem-solving skills with the ability to identify improvement opportunities and solutions. ・Ability to work autonomously and as part of a team, both local and international. ・Proficient in all Microsoft Applications ・Ability to effectively prepare and present information and respond to questions from management, clients, and other employees of the organization. All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – • Come As You Are • Better Together • Commit To Create |
| アピールポイント | 外資系企業 上場企業 年間休日120日以上 管理職・マネージャー 完全土日休み フレックスタイム |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 屋内禁煙 |
| 更新日 | 2025/12/08 |
| 求人番号 | 6297767 |
採用企業情報
- Deckers Japan合同会社
-
- 会社規模101-500人
- アパレル・ファッション
-
会社概要
Deckers Brandsは『UGG』『HOKA』『Teva』という3つのブランドをアメリカ、ヨーロッパ、アジア太平洋エリアを中心に、50を超える国と地域で展開するグローバルカンパニーです。Deckersは、単に靴を製造し販売するだけではなく、世界にポジティブな影響を与えていくことを考えています。それぞれのブランドが持つ理念を実現するために、変化を恐れない成功意欲を持つ人が集まっています。
また、アメリカの週刊誌、Newsweekの『2024年最も愛される職場100社ランキング』で第5位にランクインするなど、働く場としての魅力も評価されています。（ファッション・アパレルカテゴリーでは第1位） 従業員ひとりひとりが最高な自分の状態で働けるようサポートしており、その一環としてフルフレックス制度や在宅勤務制度をプロモートしています。
Deckers Brandsは、革新と持続可能性を重視し、消費者との深い関係を築くことで、ブランドの成長と世界へのポジティブな影響を追求しています。
Deckers Brandsは、2025年の第2四半期に売上が前年同期比で20.1%増加しました。特に『HOKA』と『UGG』が売上を好調で、『HOKA』は34.7%増、『UGG』は13%増を記録しました。また、直販では19.9%の増加しました。
【Flexible Work Model】
職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせた働き方を実現できます。
また、朝の6時から夜の10時までの間で出社時間や退社時間をコントロールすることができます。
【オフィス・リニューアル】
2025年12月23日に麻布台オフィスをリニューアルします。一人ひとりの働く場所を固定せず、取り組む業務や目的にあわせて最適な場所を選べるレイアウト『Activity Based Workplace』にすることで、今後の目標達成のために増やしていきたい活動、および生産性の向上とイノベーションを後押しします。
【カルチャー】
本社メンバーに「デッカーズジャパンらしさ」は何かを尋ねたところ、「自由」や「柔軟さ」に回答が集まる結果となりました。多様でインクルーシブな組織文化を大切にし、働き方も考え方も「自由」をサポートする会社です。
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です