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Senior Manager, Marketing, HOKA
年収：800万 ～ 1200万
採用企業案件
Deckers Japan合同会社
-
- 会社規模101-500人
- アパレル・ファッション
| 部署・役職名 | Senior Manager, Marketing, HOKA |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
【本ポジションについて】 The Senior Manager, Marketing is responsible for developing the wholistic, multi-year JP marketing calendar and plans, in alignment with local channels as well as the global Marketing. This role is critical to building a strategic go-to-market plan accompanied by regional creative extension ideas that thoughtfully considers how the consumer will experience HOKA in all touchpoints. They will work with and strategically align all JP teams (Sales, DTC and Operations) to develop the JP integrated marketing plan. You will also be the primary contact with the Global Marketing Teams (Marketing, Communications, Creative) to convey JP specific needs and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. Under the direction of the Brand Director, the Senior Manager will take ownership of aligning all functional marketing leaders and channel marketing teams to transform strategic initiatives into a comprehensive integrated JP marketing plan. A deep understanding of the consumer, ecosystem, and all touchpoints within the HOKA marketing mix is critical as this individual will be responsible for elevating the consumer journey and for building a marketing plan that reflects consumer needs, brand objectives, and departmental initiatives. The Senior Manager should be a brand first thinker and have direct experience with brand, digital and e-commerce marketing. Communication and project management skills are critical as this role will work across multiple departments to understand their unique goals, strategies and plans and reflect that in the integrated seasonal plans. Sharp business acumen and knowledge of marketing, digital, and e-commerce KPIs and best practices is critical for this role. This individual needs to understand the consumer and the role each touchpoint plays in reaching the consumer in a way that builds long term brand health and loyalty and fuels the eco-system. 【業務内容】 25%：Long range marketing plan •Take ownership of aligning all channel marketing teams to develop the 5 year, long range marketing plan incorporating the Consumer, Competitor and Market analysis. •Provide strategics oversight with the Integrated Marketing Manager and Specialist with the local creative development and implementation work across all physical and digital channels. 20%：Support the long term growth of HOKA Commercial teams •Support the Channel Marketing manager, who acts as the day-to-day contact for the JP ecommerce and retail teams for aligning and integrating seasonal plans. Own the development of a 360 support plan for Wholesale channel in partnership with FER team. 20%：Grow the impact of third-party endorsement •Help JP Sports Marketing team with development of their long range vision, build key actions items and work with Global Sports Marketing to enhance the cross-regional collaboration •Encourage PR team to develop and deepen relationships with key influencers, media and opinion leaders. 20%：Cross Functional Teamwork and Leadership •Serve as the key liaison between the Japan team and the Global Marketing teams. •Establish and develop aligned partnerships with cross-functional teams: DTC, Sales, Integrated planning, Finance, Operations, Merchandising. •Partner with Leadership team of Sales and DTC to align on targets to execute the seasonal plans & tie back to marketing strategies. •Influence behavior and opinion of others using pertinent data and applying logic to gain consensus. 15%：Lead, guide and grow HOKA Japan Brand merchandising team: •Lead by example, provides guidance coaching and training to the marketing team, possesses a thorough knowledge of all the roles and responsibilities. •Provide direction through focusing and clearly communicating the priorities of managing multiple seasons. •Effectively manage and supports the career development of direct reports and the entire team, to ensure job satisfaction and future talent development. ※副業禁止 |
| 応募資格 |
【必須（MUST）】 【Education/ Experience】• Bachelor’s degree • 10+ years’ experience in a related role overseeing a diverse team with responsibilities across digital marketing, paid media, social media management etc. • Sports/Outdoor/Fashion apparel or footwear industry experience is highly desirable, though not mandatory • Experience with project management • Experience operating effectively across cross functional teams including people overseas • Experience working with various project management tools and communications tools preferred 【Skills/Competencies】 • Love for running is a must • Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally • Able to find solutions to complex or ambiguous problems • Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities. • Highly intelligent, self-directing and self-confident leader • Innovative manager with people & processes • Strong interpersonal skills with ability to navigate internal organization • Ability to use independent judgment in performing all duties of the position All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – • Come As You Are • Better Together • Commit To Create |
| アピールポイント | 外資系企業 上場企業 年間休日120日以上 管理職・マネージャー 完全土日休み フレックスタイム |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 屋内禁煙 |
| 更新日 | 2025/12/08 |
| 求人番号 | 6297765 |
採用企業情報
- Deckers Japan合同会社
-
- 会社規模101-500人
- アパレル・ファッション
-
会社概要
Deckers Brandsは『UGG』『HOKA』『Teva』という3つのブランドをアメリカ、ヨーロッパ、アジア太平洋エリアを中心に、50を超える国と地域で展開するグローバルカンパニーです。Deckersは、単に靴を製造し販売するだけではなく、世界にポジティブな影響を与えていくことを考えています。それぞれのブランドが持つ理念を実現するために、変化を恐れない成功意欲を持つ人が集まっています。
また、アメリカの週刊誌、Newsweekの『2024年最も愛される職場100社ランキング』で第5位にランクインするなど、働く場としての魅力も評価されています。（ファッション・アパレルカテゴリーでは第1位） 従業員ひとりひとりが最高な自分の状態で働けるようサポートしており、その一環としてフルフレックス制度や在宅勤務制度をプロモートしています。
Deckers Brandsは、革新と持続可能性を重視し、消費者との深い関係を築くことで、ブランドの成長と世界へのポジティブな影響を追求しています。
Deckers Brandsは、2025年の第2四半期に売上が前年同期比で20.1%増加しました。特に『HOKA』と『UGG』が売上を好調で、『HOKA』は34.7%増、『UGG』は13%増を記録しました。また、直販では19.9%の増加しました。
【Flexible Work Model】
職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせた働き方を実現できます。
また、朝の6時から夜の10時までの間で出社時間や退社時間をコントロールすることができます。
【オフィス・リニューアル】
2025年12月23日に麻布台オフィスをリニューアルします。一人ひとりの働く場所を固定せず、取り組む業務や目的にあわせて最適な場所を選べるレイアウト『Activity Based Workplace』にすることで、今後の目標達成のために増やしていきたい活動、および生産性の向上とイノベーションを後押しします。
【カルチャー】
本社メンバーに「デッカーズジャパンらしさ」は何かを尋ねたところ、「自由」や「柔軟さ」に回答が集まる結果となりました。多様でインクルーシブな組織文化を大切にし、働き方も考え方も「自由」をサポートする会社です。
転職・求人情報の詳細をご覧になる場合は会員登録（無料）が必要です