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> コンパニオンアニマル　治療薬ブランドマネージャー|Staff～non－line manager|コンパニオンアニマル事業部　治療薬・ワクチンマーケティンググループ

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コンパニオンアニマル　治療薬ブランドマネージャー|Staff～non－line manager|コンパニオンアニマル事業部　治療薬・ワクチンマーケティンググループ

年収：800万～ 1200万

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部署・役職名	コンパニオンアニマル　治療薬ブランドマネージャー\|Staff～non－line manager\|コンパニオンアニマル事業部　治療薬・ワクチンマーケティンググループ
職種	商品企画商品開発
業種	医薬品メーカー
勤務地	東京都
仕事内容	【Basic Purpose of the job】・BRAND STRATEGY & COMMUNICATION: Responsible for establishing a short to long-term complete Brand strategy of Prozinc and Senvelgo as well as marketing mix implementation, ensuring cross-functional collaboration on an internal, external, and global scale, as well as effective, efficient, and aligned planning and execution; Responsible for managing brand messaging, internal and external communications, including all marketing, product pricing, go-to-market models, and related activities. ・LAUNCH EXCELLENCE: Deliver Launch Excellence for any new portfolio-related product, project, or service through team collaboration and cross-functional network in order to accomplish a successful launch plan with relevant stakeholders. ・EXECUTION EXECELLENCE: Ensure excellence in execution of brand strategies, aligned with global and local key stakeholders, monitoring tracking and report brands performance. ・BUSINESS INTELLIGENCE: Optimize the use of all the support data generated at regional and local levels; leading local researches and studies, monitoring and tracking performance on Fuji Keizai and CEESA sources to ensure development and continuous improvement and innovation of Boehringer-Ingelheim Animal Health Japan (BIAHJ) brands and business. ・STAKEHOLDER ENGAMENGEMNT: Engage with key stakeholders, including senior leadership, global teams, and external partners related to the segments in charge, by representing Boehringer Ingelheim Animal Health Japan with business partners and other stakeholders, building professional relations with ZENOAQ and other business partners(e.g. Equine distributors), also within key institutions, industry stakeholders, and Key External Experts in the veterinary world. ・BUDGET MANAGEMENT: Manage brand marketing budgets, ensuring resources are allocated effectively to achieve strategic objectives towards to achieve financial goals and deliver accuracy for financial exercises; Monitor and control expenditures to maximize return on investment. Evaluate the cost-effectiveness of marketing initiatives and adjust as needed. ・CONGRESS MANAGEMENT: Collaborate with technical services and brand managers to develop and execute sponsorship program content that effectively promotes Boehringer Ingelheim products to veterinarians and veterinary nurses at major veterinary conferences. For booth activities, devise and implement strategies to enhance product appeal at the booth, including effective collaboration with sales execution teams. 【Accountabilities】＜Brand strategic plans, LCM & New Launches＞・Short to long-term franchise strategy, ・Customer and consumer centric ・Aligned with global guidance, customized to JP market if needed and validated by global GSM & GCB ■Related Performance Indicators ・AAP plans for the subsequent year ・LTF number ・Launch KPIs (MS%, penetration, sell in, sell out, etc.) ・Customer Visit report ＜Market research & Competitive Intelligence＞・Conduct Market research ・Monitor brand performance ・Analyze market trends and competitor activity ・Objective is to identify opportunities for market growth ■Related Performance Indicators ・Market research ・Brands' Market Share ＜Deliver Action Plan for each of the products＞・Implement new and/or update existing communication/branding positioning ・Focused on targeted consumers insights: by monitoring market trends and competitive analysis, consumer insights research and identifying opportunity space or key threats for future growth. ・Creative and Media management together with agencies ・Cross collaboration with key stakeholders ■Related Performance Indicators ・In-market sales Actual vs Target with ZQ ・Campaign KPIs ＜Budget Management＞ -Monitor and Control Brand Marketing budgets (DP and Opex), reporting to leadership teams ■Related Performance Indicators ・Net Sales budget ・DP budget ・Opex budget ＜Cross functional collaboration＞・Taking initiative leading a project ・Effective collaboration with other local and global departments ■Related Performance Indicators ・Feedback sessions ・Global Employee survey ＜Voice of Customer＞・Perform customer visits to capture requirements/feedbacks and learn about competitors' activities, in order to deliver solutions to meet their customer needs ■Related Performance Indicators ・Customer Visit report 【Budgets】 Net Sales Budget 2024 for the products Direct Promotional Budget for the products 【Interfaces (e.g. with other functions or business units)】 Global related teams, BIAHJ cross functional Teams ( Sales, Technical Services, Commercial Excellence, Supply, R&D, QA, BI Finance, BI Procurement, BI PR), media and creative agencies, distributors, vendor, veterinarians, influencers, etc. 【Additional Comments】 This position will be extremely important for BI in terms of strengthening our position in Cardio and Renal. 【Our Company】 Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry’s top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,500 employees serve over 130 markets to build a healthier and more sustainable tomorrow. 【Why Boehringer Ingelheim?】 With us, you can develop your own path in a company with a culture that knows our differences are our strengths – and break new ground in the drive to make millions of lives better. Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed. Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after – as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you’ll be helping to transform lives for generations.
労働条件	契約期間：期間の定めなし試用期間：あり（3カ月）就業時間：8:45～17:20（うち休憩45分間）休日：土日、祝日　その他各種会社休日あり（年間127日：2025年）休暇：年次有給休暇（入社初日に6～16日を付与）、慶弔休暇・リフレッシュ休暇等各種有休特別休暇制度あり残業：あり給与改定：年1回（4月）通勤手当：会社規定に基づき支給社会保険：健康保険、厚生年金、労災保険、雇用保険
応募資格	【必須（MUST）】＜Required Skills＞ Strategic and Logical thinking skills ＜Special Skills＞・Excellent understanding of the full marketing mix, Up-to-date with latest trends and marketing best practices ・Experience in product/brand marketing in animal health industry, human health care, human pharma is preferred. ・Experience with digital marketing also preferred ・Strategic vision ・Strong analytical skills and logical thinking ・Drive for results with an open mindset ・Highly creative/innovative with ability to think out of box ・Advanced communication and interpersonal skills ・Proficiency in Excel, Word, Outlook and database applications. ・Ability to travel (may include overnight travel) ・Capable to deal with challenges coming from market as well as from internal & external teams. ・Fluent Japanese is a must have ・Business level English is preferred ＜Language＞ Japanese : Read(Native/Fluent) , Write(Native/Fluent) , Speak(Native/Fluent) English : Read(Good) , Write(Good) , Speak(Good)
アピールポイント	完全土日休みフレックスタイム
リモートワーク	可「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります
受動喫煙対策	屋内禁煙
更新日	2025/12/12
求人番号	6178309

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