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| 部署・役職名 | Marketing Analytics ＆ Performance Manager |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Job Purpose • Your core mission is to enable Marketing ＆ Communications team to leverage analytics to efficiently execute, measure and improve the effectiveness of marketing activities, and quantify the impact of M＆C activities on the business Job Responsibilities Core Responsibilities • Develop and deliver best practice approaches to enable initiative owners to plan, execute, measure and optimize the performance of marketing activities, including new customer acquisition, cross sales and retention initiatives, leveraging internal, external and research data as appropriate • Lead the design, development, operation and improvement of performance dashboards that measure M＆C’s progress towards achieving key business goals • Support the reporting of Japan’s performance and business insights to global HQ and actively exchange best practices and know－how with other regions • Partner with the Digital team to implement standard operating frameworks and processes （SOPs） to efficiently monitoring and report marketing KPIs • Support the efficient execution and optimization of digital advertising performance, including developing and deploying SOPs and subject matter expertise to support other teams to meet agreed KPIs, and provide actionable feedback on how to improve the effectiveness of the customer journey • Be a source of ideas and energy to trial new, practical approaches to expand marketing performance and capabilities in the short term, and to plan a broader, integrated digital transformation in the mid－term. • When necessary, able to effectively engage senior management to present plans and receive feedback • Support members of the M＆C team to develop and leverage subject matter expertise in the analytics and performance measurement space. |
| 応募資格 |
【必須（MUST）】 Specific Qualifications /Capabilities Core capabilities: • Experience with marketing and business analytics, setting and measuring performance against KGIs / KPIs • Proficient at proposing different approaches and combining multiple inputs to effectively measure initiative performance • Skilled at engaging initiative owners to determine business requirements, set up and refine reporting outputs, and deliver an effective PDCA process • Technical skills to set up BI dashboards （MS Power Platform） , access IT systems to export data, and some basic coding for analysis • Core technical statistics and modelling knowledge required for analysis • Strong business level Japanese and English Skills below a plus: • B2B2C / agency model and insurance industry experience • Basic digital marketing domain knowledge including acquisition funnel thinking, marketing automation and analytics tools, SEO and UX • Digital campaign / advertising and media mix experience • Project management, including use of Agile methodologies Total Experience • More than 5 years’ experience and expertise with business analysis, KPI setting, performance management and reporting • At least 3 years of experience in Digital Marketing including web marketing analytics and optimization • More than 3 years’ experience with design, develop, manage dashboards by Power Platform （Microsoft） • Experience and expertise for “Adobe Experience Cloud”, especially AC, AA, AEM, AT, CJA a plus • Digital agency experience, UI/UX, Information Architecture （IA）, and Scrum knowledge are plus 私は外資系損害保険会社に31年勤務経験がございますので 職務内容につきましてご不明な点は詳細お伝えできると思いますので お問い合わせください |
| リモートワーク | 可 「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります |
| 受動喫煙対策 | 屋内禁煙 |
| 更新日 | 2025/08/12 |
| 求人番号 | 5351963 |
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