The Brand Planner at Twitter is a key member of Twitter’s Brand Strategy team, helping develop and position best－in－class creative opportunities to the world’s largest marketers. As the resident expert “storyteller”, the Brand Planner’s role is critical to align innovative, creative uses of the Twitter platform and the advertiser’s marketing objectives. It is an exciting opportunity to work closely with other highly motivated sales and marketing professionals in an extremely fast－paced and rapidly changing environment.
The Brand Planner works within a team that consists of a Brand Strategist and Brand Program Manager who collectively work to grow business among a select list of strategic accounts.
The Brand Planner’s primary responsibility is to drive the proposal process from analysis of the brief to the delivery of the final document through strategic planning and cross－organizational coordination in a timely manner.
The Brand Planner should possess strong creative and design skills, as well as seasoned experience crafting compelling story lines and data－supported presentations to help drive revenue. The Brand Planner should also have expertise in positioning, tailoring the “who”, “why”, “when”, “what” and “how” based on the client’s Twitter acumen and overall objectives. Additionally, the Brand Planner assists in brainstorming sessions internally with team members, as well as externally with client and agency partners, with the overarching goals of distilling objectives and developing marketing solutions that help our top advertisers succeed on the Twitter platform and beyond.
・3－5 years experience in sales marketing, sales development, or a related sales support function
・Online/digital experience, preferably in social media
・Experience building custom presentations
・Ability to run data pulls and message effectively within proposals
・Strong design/formatting aesthetic
・Excellent communication skills, both verbal and written
・Proven ability to prioritise and manage multiple tasks, projects and ever－changing priorities
・Innovative approach to problem solving and storytelling, with a commitment to quality, accuracy, and consistency including adherence to Twitter and client brand standards
・Team player, with the ability to build internal networks to accomplish goals through collaboration across multiple teams
・Comfortable with presenting to clients and agencies, in both small or large groups
・Proficient computer skills （Keynote, PowerPoint, Photoshop, Word, Excel）
・Fluency in Japanese and English