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Category Manager

年収： 800万～ 1000万

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部署・役職名	Category Manager
職種	商品企画
業種	日用品その他
勤務地	東京都
仕事内容	As part of the dedicated AREA New Categories’ marketing team, you’ll be responsible for supporting the planning, developing, and executing the strategy that drives category growth through our powerful global brands, across APMEA-N region or in a specific end market. The role is important in delivering brand manifestos & toolkits that cover everything in the marketing mix from product claims to packaging, pricing, and total communications, with activation guidelines. The role supports a variety of specific brand projects (such as environmental sustainability, brand launches, new product introduction campaigns, etc) ensuring the proposals generated are on brief, producing clear recommendations supported by insightful market analysis, and delivering comprehensive post implementation reviews. ACCOUNTABILITIES ・Contribute to the development of the global brand strategy and expression to drive the achievement of corporate objectives, including brand vision, positioning, target audience and marketing mix (including focus on innovation pipeline) to maximise long-term potential, focused on 1 to 4 years horizon ・Support the localisation of global brand strategies and guidelines to transfer to Consumer Experience and Deployment teams, for local market execution. Reflect end market consumer needs, market dynamics, brand strategic intents to stay true to global strategies while accommodating local needs and opportunities ・Contribute to and maintain a clear communication strategy by defining key consumer insights, competitive analysis, technology trends, business needs and market opportunities ・Lead external agencies (innovation, creative, media, design) to drive the marketing mix offer with effective packaging design and TTL communication, delivering against the brand objectives and commercial targets, ensuring the deployment of a globally consistent brand ・Ensure timely approval of all relevant trademarks, mix elements and product claims ・Work together with Marketing Insights to gain fact-based, consumer-led evaluation of markets, brand mix, new ideas and programs, including test markets to prove the efficacy of the marketing mix. ・If relevant, monitor AREA marketing mixes, execution of brand strategies, plans and standards to maintain the integrity of brand equity acting as required. ・Manage full year deliverables within set budget. Monitor activities and plans against budget, releasing or requesting additional funding as required. ・Develop effective working relationships with AREA CX and Marketing Deployment Managers to facilitate communications of brand/market information, share best practices and promote commitment/support behind implementation of brand strategies. ・Develop effective working relationships with advertising agencies and other marketing suppliers to ensure that world class communication materials and creative ideas are available to support brand strategies. Contribute to agency evaluations. ・Develop a rich understanding of key markets, consumer wants, marketing segmentation and key competitive activity (creative, product, pricing, packaging, programs) throughout the world to enhance development of brand strategies, communications and line extension opportunities that will fully exploit brand potential.
労働条件	Employment: Permanent Probation: 6 months Working Hours: 9:30 - 18:00 Location: Roppongi, Tokyo
応募資格	【必須（MUST）】 Experience Required ・Marketing professional with extensive and relevant experience (5 years+) in all aspects of brand marketing and mix development gained within an international environment, international FMCG companies, and/or entrepreneurial consumer-facing companies. ・Experience in communications and digital marketing are highly desired for this role ・Marketing Capabilities Required
アピールポイント	自社サービス・製品あり外資系企業女性管理職実績あり 20代管理職実績ありシェアトップクラス年間休日120日以上ストックオプション制度あり教育・研修制度充実社内公用語が英語海外事業管理職・マネージャー完全土日休み
リモートワーク	可「可」と表示されている場合でも、「在宅に限る」「一定期間のみ」など、条件は求人によって異なります
受動喫煙対策	喫煙室設置
更新日	2026/05/28
求人番号	8468291

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