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Brand Manager

年収:800万 ~ 1000万

採用企業案件

採用企業

DIAGEO Japan株式会社

  • 東京都

    • 資本金100百万円
    • 会社規模31-100人
  • 専門商社
  • その他
部署・役職名 Brand Manager
職種
業種
勤務地
仕事内容 =Join our Marketing Team=

As a global leader in beverage alcohol, we’re proud of our collection of timeless brands. We boast a rich history of character and outstanding products.
It’s a great time to join. Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.


=About the Role=

• Develop Marketing Business Plan (MBP) for the assigned product to shape market luxury leadership position
• Hold accountability for a range of marketing activities, localize and adapt global luxury growth drivers, or develop new local luxury growth drivers
• Create a culture-back brand plans for the assigned luxury portfolio, that can generate impact in key occasions
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Drive ATL and BTL comms strategy in building brand awareness in top 10% occasion and nurture talkability through creative and cutting-edge ideas to ensure brand is at the front of millennial culture
• Develop/Execute a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
• Work closely with Culture, Consumer planning, Commercial team to develop & evaluate the business environment shift and propose counter action plans.
• Responsible for budget control and business targets to deliver brand growth for short and long term


=Capabilities & Accountabilities=

• Marketers with the ability to create products as beacons of desire. Always focused on the external environment and deeply curious about what’s coming around corners in relation to trends and talkability.
• A strong and well-informed point of view on long-term strategy
• The ability to build and align a group of diverse stakeholders on that plan, working with Senior Leaders, cross functional experts, and market teams
• Inspiring a global community of brand builders, both marketers and commercial teams, to grow the business
• Building a strong sense of team spirit within and across markets
• Inspiring and managing a complex roster of partners to deliver compelling brand plans activated in an omnichannel way
• Standing for what is right for the brand, challenging where appropriate
• Strong partnership with agencies and hold the tension for the right level of luxury standards
• Own and drive the Brand strategy, ambition and execution, inspiring, engaging and managing
• Develop stellar culture back plans on the brand to build drive talkability
• Amazing relationship builder
• Language: Japanese business level, English business level


=Benefits=

We are an organisation that creates products that are part of celebrations, and our culture reflects this. At our company, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision.
You will also be rewarded through competitive salary and monetary benefits including bonus and product allowance as well as being supported via non-monetary benefits including an industry leading parental leave policy, subscriptions to mental health and external benefit platforms.


=Diversity statement=

Celebrating our inclusive and diverse culture is core to our purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for us to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Character Is Everything
労働条件 Contact Term: Permanent Employee
Location: Tokyo, Japan
応募資格

【必須(MUST)】

Qualifications and Experience Required
• Bachelor’s degree in business or marketing
• Min. 5yrs experience in brand management in FMCG, alcohol industry, or luxury industry.
• Creative in event/initiatives design, planning and execution
• Experienced in budget planning and management
• Analytical thinking, data trend analysis, insight generation
• Requires basic financial understanding on P&L and value chain
• A good team player
• Self-motivated and willingness to push the boundary and hold others’ accountability
• Ability to work in diverse environment with strong cross functional communication ability
• Digital marketing: planning and execution experience, preferred
• Proficiency in English required

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更新日 2024/03/03
求人番号 2554692

採用企業情報

DIAGEO Japan株式会社
  • DIAGEO Japan株式会社
  • 東京都

    • 資本金100百万円
    • 会社規模31-100人
  • 専門商社
  • その他
  • 会社概要

    【設立年月日】2004年4月30日
    【代表者】カイリー・ウォールブリッジ
    【資本金】1億円
    【従業員数】60名(2021年4月1日現在)
    【本社所在地】東京都港区赤坂9-7-1
    【その他事業所】大阪、愛知

    【事業内容】洋酒の輸入・マーケティング・販売 及び その関連業務

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