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Marketing Manager, Engagement

年収:1000万 ~ 1600万

ヘッドハンター案件

部署・役職名 Marketing Manager, Engagement
職種
業種
勤務地
仕事内容 The Engagement Marketing Manager will own developing overall marking strategies to improve DP(Delivery Partners) engagement through data driven approach, improving an end-to-end marketing journey map, and executing initiatives to retain DPs in our program through multiple communication channels such as email, mobile app, 1x1 outbound call and potentially offline event space. The ideal candidate for this role will be a proven data-driven, creative, strategic thinker who knows how to grow a business by employing marketing strategies that improve engagement and retention. He or she will need the demonstrated ability to use data, creative thinking and innovation. This will include incentive campaign execution for delivery partners, finding an opportunity areas to drive engagement of delivery partners and executing the new ideas/plans from the scratch. Responsibilities will also include analyzing the results of campaign performance, handling AB testing to maximize the campaign impact, pushing through marketing automation and analyzing data to find a business opportunity.

Responsibilities include (but are not limited to):


Develop overall marketing strategy and improve journey map with goal of driving delivery partner engagement and retention, based on analytics and insights
Manage/Oversee 1x1 outbound call strategies/channel by collaborating with internal team
Potentially manage/oversee offline event space to drive delivery partner engagement
Identify targeted strategies across our driver partner file focused on high value action indicators to enable more relevant and personalized offers and experiences
Enable effective decision making by retrieving and aggregating data from multiple sources
Work with stakeholders to evaluate and drive business decisions in an ambiguous environment, including legal, PR, and operations partners
Monitor key quality metrics, define and implement initiatives to drive improvements
A program management oriented mindset and the ability to be comfortable in different roles, sometimes supporting, sometimes leading and has the ability to “roll up their sleeves” and jump in if needed
応募資格

【必須(MUST)】

Bachelor’s Degree
Fluent in Japanese, business level of English (verbal & written)
5+ years in marketing management
2+ years of Online marketing experience & knowledge
Experience using SQL / ETL (beginner level is fine)
2+ years of experience in problem-solving using data and analytics to drive business decision

【歓迎(WANT)】

Team player who is willing to cooperate with team members and internal/external business partners
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs
Experience with Marketing Automation tools
Experience and interest in using Tableau, Python in a business environment
Track record of being highly organized, with ability to complete a high volume of tasks and projects with autonomy
Complex problem-solver with strategic thinking, business acumen and ability to find new creative ways to optimize performance
Not afraid to try new things; driven to constantly improve results
Excellent written and verbal communication skills with ability to build relationships
Demonstrated ability to work in a fast-paced, ambiguous, deadline-oriented work environment
Excited about working in a diverse group and contributing to an inclusive culture

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更新日 2022/06/26
求人番号 2250263

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