転職・求人情報の詳細をご覧になる場合は会員登録（無料） が必要です
| 部署・役職名 | Sr Consumer Insights Mgr |
|---|---|
| 職種 | |
| 業種 | |
| 勤務地 | |
| 仕事内容 |
Lead the generation of audience insights for our priority target audiences that inform marketing strategy and campaign planning. Manage agencies to deliver standard research inputs to marketing campaign planning, including marketing concept and creative testing, in－flight campaign tracking, and post－evaluation research. Improve the above recurring processes for campaign development through innovation and optimization. The successful candidate will have proven proficiency in consumer research principles and direct project management experience of primary research projects. They will have strong analytical abilities, and proficient written and verbal communication skills in both English and Japanese. They will be a self－starter, comfortable with ambiguity, able to think big （while paying careful attention to detail）, and will enjoy working in a fast－paced dynamic environment. They will work closely with local Strategic Planning, Campaign Marketing, Marketing Analytics and Content Insights teams, as well as with the global Consumer Insights team. |
| 応募資格 |
【必須（MUST）】 Bachelor’s degree in Marketing, Analytics, Economics or a similar field.7＋ years’ experience across Customer Insights, Consumer Research, Data Analytics, Marketing Strategy or Business Consulting 3＋ years’ experience in consumer research management, client－ or agency－side Proven analytical and quantitative skills, with an ability to clearly convey key insights from analysis Demonstrated ability to work effectively across internal and external teams to deliver complex projects 【歓迎（WANT）】 Experience applying consumer insights to develop and evaluate mass marketing campaignsExperience leading primary research studies across various methodologies: online quant and qual surveys, focus groups, 1:1 Bi－lingual in spoken and written Japanese and English, and ability to write in English clearly and concisely |
| 受動喫煙対策 | その他 「就業場所が屋外である」、「就業場所によって対策内容が異なる」、「対策内容は採用時までに通知する」 などの場合がその他となります。面接時に詳しい内容をご確認ください |
| 更新日 | 2022/05/13 |
| 求人番号 | 2184876 |
採用企業情報
- Global Internet Company
- 会社規模5001人以上
-
会社概要
Global Internet Company
この求人の取り扱い担当者
-
- ?
- ヘッドハンターの氏名は会員のみ表示されます
会社名は会員のみ表示されます
-
- コンサルティング IT・インターネット その他（教育・官公庁）など
-
