1. 転職サイト ビズリーチ
  2.  > 
  3. 求人検索
  4.  > Digital Marketing Manager

転職・求人情報の詳細をご覧になる場合は会員登録(無料) が必要です

新規会員登録(無料)

Digital Marketing Manager

年収:800万 ~ 1300万

ヘッドハンター案件

部署・役職名 Digital Marketing Manager
職種
業種
勤務地
仕事内容 • Lead New Customer Sales Growth in Japan aligning with global strategies and guidelines
• Lead local optimization for Google PPC, Google Display Network (mid/upper funnel as well as lower funnel), Yahoo Display Network and other display ad menus with guidelines on KPIs such as Customer Acquisition Cost, Revenue per Visit etc.
• Manage local agency to promote growth in Yahoo Japan and other possible performance marketing channels aligned with global strategy
• Monitor SEO performance by collaborating with the global team
• Manage local affiliate partners with guidelines on KPIs
• Communicate with global and local teams to implement effective localized digital marketing solutions
• Working with the Director of Marketing and Communications in Japan, align and create ”one marketing” integrated solutions for local demand creations
• Create and execute a strong performance marketing strategy plan
• Develop digital prospecting and remarketing campaigns
• Manage budgets and campaigns across all digital channels to create strong return on investment and efficient CAC
• Ensure successful planning, execution, optimization for key traffic KPIs through paid, organic and own media channels
• Identify and test new channels to meet and exceed established essential metrics
• Work with the management to share funnel conversion improvement ideas, feedback and present results
応募資格

【必須(MUST)】

• 3+ years of experience in digital marketing in Japan, not only outsourcing to vendors but actually managing tools in-house. Hands-on experience in Display and SEO marketing is highly valued
• Digital marketing cost management and able to dynamically adjust spend depending on trade/performances
• Propose actions to achieve targets, considering CPA, LTV, seasonality etc. • Knowledge into the latest performance marketing menus around PPC and Display channels
• Proactively communicate with the global team and local management to agree on blockers, next steps and priorities
• Agency/vendor management skills to maximize performance using outside resources whenever necessary, keeping the internal team agile
• Fluent in written and spoken English and Japanese. Able to deeply communicate with the local and global counterparts
• Experience in e-commerce business is a plus
• Certification – any related to Google Analytics, Google Ads
• Individual certifications are welcome
• A degree in Marketing, Business Administration or related field is a plus

更新日 2021/09/22
求人番号 1889528

採用企業情報

この求人の取り扱い担当者

この求人に含まれるキーワード

転職・求人情報の詳細をご覧になる場合は会員登録(無料) が必要です

メールアドレス ※ メールアドレスは公開されません
パスワード ※ 半角英数字記号10文字以上64文字以下で入力してください パスワードの安全度:
現在の年収
新規会員登録(無料)

新規会員登録(無料)ボタンをクリックすると個人情報の取り扱い、及び、利用規約に同意したものと見なされます

転職が決まりご報告いただいた方にはお祝いを用意しております。

ページ先頭へ