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Sr. Engagement Marketing Manager

年収:800万 ~ 1800万

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部署・役職名 Sr. Engagement Marketing Manager
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業種
勤務地
仕事内容 We are looking for a motivated, customer-obsessed, analytical Sr. Engagement Marketing Manager to drive the growth of our digital entertainment business. This role will own the strategy and execution of driving customer engagement, retention and upgrades. This role will be responsible for marketing communications through various channels, compiling and analyzing customer and traffic metrics, and reporting on performance to our management teams. To do so, the successful candidate will partner closely with key teams, including consumer marketing team, technical teams, and retail categories. This position is responsible for providing a best-in-class customer experience across multiple platforms and services.

This ideal candidate will deliver a set of high-priority strategic initiatives that bring Digital Music visibility. You will execute programs to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best practices for Digital Music.

Specific Responsibilities:
· Obsess over customers and how they engage with our website, apps and emails
· Create and schedule individual marketing campaigns for Digital Music across the website, mobile devices, music apps, and emails
· Take ownership of highly visible programs and projects including responsibility for measuring and analyzing the performance and identifying new opportunities based on customer and business data
· Understand various levers we have for improving customer engagement and conversion, analyze current performance on those levers and implement initiatives for improvement
· Lead cross-functional marketing initiatives and partnerships across our business and support teams
· Partner with product and tech teams to build a roadmap and execute projects that lead to customer communication and engagement opportunities
· Develop best practices in execution and reporting that will serve as a model for existing international markets
· Write and present high quality documents to senior leadership

Business Skills Needed:
· A tenacious self-starter who can serve as a strong advocate for our customer and our business
· Possess exceptional marketing, merchandising and project management skills
· Capable of handling multiple projects at once amidst rapidly-changing priorities and comfortable dealing with ambiguity
· Ability to be successful both as an individual contributor and a team player
· Ability to perform at both strategic and tactical levels
· Ability to manage a wide range of responsibilities, thrive on solving challenging problems and not afraid to challenge the status quo
応募資格

【必須(MUST)】

· Bachelor's degree
· 5+ years of marketing experience with relevant work experience in digital marketing for consumer products and services
· Experience of CRM in B2C
· Strong quantitative and analytical aptitude
· Knowledge of Excel and demonstrated experience using data and metrics to measure performance and determine improvements
· Excellent verbal and written communication skills in both Japanese and English
· Highly organized and detail-oriented, with the ability to identify and troubleshoot inefficient, unreliable processes
· Ability to deliver on multiple deadlines and prioritize compulsively as a self-directed individual, comfortable with a fast-paced, ambiguous environment
· Comfortable with a varied set of software and editing tools and ability to learn new tools quickly

【歓迎(WANT)】

· MBA or advanced business degree
· Experience with subscription business
· Experience working in a global environment
· Familiarity with SQL, databases, and web metrics
· Basic knowledge and experience with web authoring and marketing automation tools and willingness to learn both HTML and XML code if necessary to enhance or improve customer experiences
· Intuition for customer communication voice; adept at marketing copy writing
· Experience managing large-scale marketing programs and writing customer-facing content
· Passion for music and technology and the confluence of the two

アピールポイント 従業員数1000人以上 シェアトップクラス 2年連続売り上げ10%以上UP 年間休日120日以上 自社サービス・製品あり 外資系企業 女性管理職実績あり 20代管理職実績あり 上場企業 産休・育休取得実績あり ストックオプション制度あり 社内公用語が英語 教育・研修制度充実 Uターン・Iターン歓迎 新規事業 管理職・マネージャー 完全土日休み フレックスタイム 月平均残業時間20時間以内
更新日 2021/07/19
求人番号 1820854

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