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Brand specialist (ブランド スペシャリスト)

年収:800万 ~ 1000万


部署・役職名 Brand specialist (ブランド スペシャリスト)
仕事内容 Our company is a food delivery business that utilizes our foundation, the world's largest transportation platform, and a well-known unicorn company in the world. Our company strives to make food delivery a quick, efficient, and reliable platform, and create a world where all customers, delivery partners, and restaurant partners can be happy. Our high-quality delivery partners carry a wide variety of high-quality dishes and cuisine that continue to provide quality service that satisfies our customers.

■What you will do:
The branding specialist will be part of the Marketing team to help take care of the “brand development” with the whole team to create, upkeep, manage a localized brand impression and personality of our company in Japan. You will work closely with internal and external stakeholders to maximize and improve the efficiency of each branding activity based on a variety of data, leading to the success of the business.

1. Build & upkeep brand health system
・Based on the business stage, create seasonal and annual brand plan. Track the performance seasonally, with the feedback from target users, keep improving the brand core information to build and upkeep an identified brand for our company in Japan.

2. Drive seasonal branding campaigns
・Set up a seasonal branding plan, working with the team to propose seasonal themes to maintain the brand actively. Come up with the seasonal stunts plan to keep and extend brand impact in the local market.

3. Build & update brand guideline
・Set up the basic brand guideline to help the team follow the same tone, standard from both visual and copies. Collect the feedback from users, related teams, to update the guidebook and systematize the key gates of our brand in Japan.

4. Others
・Be the driver in helping to organize, run and recap the status meetings as well as other critical checkpoints to facilitate integration and alignment with related functional teams.
・Own budget planning & monthly accrual process in collaboration with whole marketing teams, monitor key market/business trends, staying on top of competitive updates.
・Provide ad hoc support, at times beyond the category, on brand heat videos, monthly marketing newsletter, QBRs, CSR, and in conducting desktop or consumer research, collecting strategic insights, preparing presentations for other critical meetings, coordinating/facilitating off sites, etc.


1.  ブランド・ヘルス・システムの構築と維持

2. シーズンごとのブランディングキャンペーンの推進

3. ブランドガイドラインの構築と更新

4. その他
労働条件 契約期間:期間の定め無し
休日:  完全週休2日制(土曜日・日曜日・祝日)、年次有給休暇、年末年始休暇 等
その他: 通勤手当、時間外勤務手当(一般職)、タクシークーポン、業務用PC貸与(Mac/Windows)、業務用携帯貸与


■What you need to be successful:
・3+ years of branding experience in a business company, preferred but not limited to the internet services, food or FMCG industry.
・Solid account/project management experience and/or strategic planning background, being able to handle multiple projects, across different work streams at the same time in a fast-paced, dynamic environment.
・You are highly collaborative, establish trust, credibility, and influence across multiple partners in a highly matrix organization.
・You are resourceful, adaptable, creative, and results oriented with high energy, a positive attitude, and the ability to contribute in a team environment.
・You have experience supporting, understanding, and improving the creative process while balancing the needs of a creatively driven organization with an analytical and disclosed approach to marketing.
・You are solutions-first thinker who can find opportunities to bring to the Apple business in the region.
・You are passionate about popular culture, trends, and new/emerging media and technology.



■Other skills that may contribute to your success:
・Ability to analyze user insights in each region and implement measures.
・Ability to plan and execute hands-on strategies for both online and offline.
・Ability to involve internal and external stakeholders and move various projects forward.
・Experience in sales writing and creative direction.
・Excellent and fluent communication skills in Japanese and English and preferably Chinese language skill.
・Experience in app marketing.
・Experience working in a multicultural environment.


アピールポイント 外資系企業 女性管理職実績あり 20代管理職実績あり 上場企業 年間休日120日以上 産休・育休取得実績あり 社内公用語が英語
更新日 2021/06/30
求人番号 1795993




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