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Marketing Manager, Brands & Campaigns

年収:応相談

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部署・役職名 Marketing Manager, Brands & Campaigns
職種
業種
勤務地
仕事内容 About the role

Our marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, Legal and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, managing activations of global toolkits and owning region-specific marketing efforts. 

Responsibilities

Develop a deep understanding of regional priorities (business targets, segmentation, priority markets) to be thought partners with cross-functional team members.
Act as primary marketing POC for regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, and Legal and CommOps)
Based on our global marketing strategy, lead, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture
Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them. 
Provide general -specific state of the market assessments and report back with in-market feedback and insights. 
Ensure alignment of regional activities with global brand strategy.
Manage and coordinate localization of relevant content in partnership with the global localization team, as well as creating individual market/ regional-specific content when needed.
Organize and manage individual market/ region-specific events and partnerships to deepen connections with riders, driver partners, eaters, couriers and restaurant partners
Managing and collaborating with external partners and agencies to bring regional initiatives to life

What the Candidate Will Need / Bonus Points

You will be working very closely with local, regional, and global cross functional stakeholders to bring our brand strategy to life in market through creative and culture shaping activations.
You will be leading efforts to understand the local consumer insight and navigate ways to make our business play a deeper role in our customers' daily lives.
応募資格

【必須(MUST)】

7+ years of generalist marketing experience, preferably in a fast-paced oriented environment
Fluency in Japanese and business level writing & speaking English
Strong communication skills and the ability to bring to life the our brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
A strong customer-centric mindset – you are always thinking about how our customers interact with the brand
The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset. 
Strong business acumen; structured thinker with project management skills and attention to detail
Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues, and external agencies in order to be successful


【歓迎(WANT)】

Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields



更新日 2021/06/17
求人番号 1783955

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