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Digital Experience Content & SEO Manager

年収:1200万 ~ 1800万

ヘッドハンター案件

部署・役職名 Digital Experience Content & SEO Manager
職種
業種
勤務地
仕事内容 - Responsible for planning and execution of all Digital Owned Media contents. This includes commercial and consumer experience content for eCommerce, our brand and corporate Websites, Loyalty web site, Mobile Sites, Digital Experience in Stores, Owned Social Media and Chat, Digital content in owned channels, SEO, and Testing. - - Constantly looking at ways to improve our content to encourage more visitors to find, explore, experience, and purchase.
- Work with Marketing & External Affairs functions for the development of all Digital content across Digital Owned Media (Visual Design, Copy, Video, Interactives), and Ecommerce & Experience Design team for user experience.
- Inspire innovation across our Owned Media activities, oversee Digital Creative Agency relationships and deliver reporting, analytics, insight, and optimizations plan across all owned media.
労働条件 - Competitive package
- Diversity and inclusion
- Gender equality
- No indoor smoking except at designated areas
応募資格

【必須(MUST)】

- Proven 6 years or more of experience as SEO Manager, SEM Manager or similar role, planning and implementing a successful SEO strategy, web analytics, within an agency or client side.
- Demonstrable knowledge and experience of planning and delivering contents strategy to achieve great user experience and innovation in Digital Owned Media.
- A strategic and implementation knowledge of digital owned media channels and technologies. Must be able to demonstrate delivering projects in each of these areas.
- Proven experience as brand and/or marketing copywriter, producing copy for digital channels and/or SEO strategy
- Advanced knowledge of standard and current SEO practices, strong expertise in A/B and other testing methods, In-depth knowledge of research principles and methods and experience in analyzing data, Knowledge of HTML/CSS, Experience with SEO reporting.
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends), Excellent communication skills, Strong organizational and leadership skills, Analytical mindset with numerical aptitude

更新日 2021/07/12
求人番号 1760926

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