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APJ Campaigns & Digital Marketing Leader

年収:800万 ~ 1500万

ヘッドハンター案件

部署・役職名 APJ Campaigns & Digital Marketing Leader
職種
業種
勤務地
仕事内容 Key Responsibilities & Accountabilities
• Carry a marketing INQ (Inquiry/Lead) Target for APJ, in alignment with the broader marketing pipeline target for the APJ business. Generate quality leads the sales teams can qualify and partner with sales teams to align efforts throughout the marketing funnel
• Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Build awareness of our products through strategic digital marketing programs, campaigns and online events
• Think laterally and innovatively about what can be achieved for APJ from a digital marketing perspective, with a limited marketing spend budget
• Create and execute an APJ Digital Marketing Plan that becomes a component of the APJ Marketing Plan that supports the Vision 2025 Strategic Plan for APJ
• Develop an APJ Digital Marketing budget that supports and leverages the global marketing activities and needs of the APJ business
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Work closely with the APJ PSS team to develop campaigns across the Software products that will deliver qualified leads back to the business
• Partner with the marketing operations team to determine specific metrics to track campaign performance for each product, and overall impact of product launches and events
• Collaborate with agencies and other third-party vendors
• Take the lead in developing target buyer identification, value propositions tailored to key buyers, campaign design and execution (events, digital, social), to support the APJ business plans of each PSS Leader for their product suites
• Own content localization for all products and territories, working with the Field Marketing Leaders as required
• Leverage and align the Software APJ brand strategy in line with global
• Identify and develop Software Win Stories, client references, testimonials, for internal and external use
応募資格

【歓迎(WANT)】

• Marketing experience of 10+ years ideally in B2B enterprise software
• Proven experience in digital marketing, leading a digital marketing and campaigns team, ideally for the APJ region
• Demonstratable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
• Solid experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Ability to communicate effectively and align product benefits with customer needs
• Strong analytical skills and data-driven thinking, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
• Up to date with the latest trends and best practices in online marketing and measurement
• Good knowledge of sales, marketing and software product development processes
• Demonstrated leadership including in a matrix organisation
• Proven success in people management, as a leader of a group of functions/teams
• Ability to manage uncertainty, and influencing skills essential
• Track record of success in working in a cross-functional team to drive best practices in modern marketing: persona-centric demand generation, marketing automation, demand waterfall, pipeline acceleration
Job Specific Skills
• Solid knowledge of website analytics tools and working knowledge of ad serving tools
• PowerPoint expertise
• Sales and marketing cadence
• Business case development expertise
• Familiarity with Software products preferable but not essential



更新日 2021/04/30
求人番号 1736101

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