|部署・役職名||Consumer Experience Team/Manager【課長】|
<Business Title> Consumer Experience Manager
The Consumer Experience Manager is a core marketing role to build and advance the consumer marketing capability of Japan Affiliate.
The position works with internal partners （brand teams, global teams, subject matter experts） as well as external partners （creative agencies, media agencies, tech＆health venture companies） as the owner/leader of the project to develop ＆ execute industry－leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on－going basis is also required.
The Consumer Experience Manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The Consumer Experience Manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.
・Brand Strategy Support – Consumer initiative lead （50％）
－Support company direction of providing positive customer experiences and developing insights－based, holistic communications.
－Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
－Lead the development of consumer message and actively engage with agency on the development of creative platform.
・Lead the ideation/development of innovative new ways to reach out to ＆ support customers （e.g. digital health） upon the need of the business
－Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
－Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight－based and that media plans are aligned to customer behaviors and media habits.
－Own measurement plan, monitor performance and approve tactical adjustments.
－Provide Brand Team planning support through input into Customer Council （Marketing Plan） and Business Plan efforts.
・Ensure that all consumer initiative －whether it be DAC/digital health－drives business by providing concreate business impact forecast and proving them once executed
・Brand Execution ＆ Channel Support （50％）
－Primary owner of the day to day relationship with consumer agency.
－Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives.
－Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights－based messaging across all consumer marketing channels.
－Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy.
－Partner with Brand Teams to track and manage budget for consumer
【勤務時間】8 :45 ～17 :30 【在宅勤務制度】有
・At least 6 years of working experience with cross－functional project leading experience
・At least 3 years relevant marketing experience – consumer related marketing strategy and tactic development
・Experience managing and/or participating in a multi－layered project（s） involving crossfunctional/cross－national working groups
・Experience working with/managing creative agencies and/or other vendor partners
・Strong English skills to be able to collaborate with global counterparts.
・Tactic measurement and analytics experience
・Critical/ strategic thinking skills and marketing planning expertise
・Ability to identify key insights and turning them to powerful message/creative
・Ability to work in a diverse environment （cross functional, multi－national, etc）
・Channel/tactic understanding （breadth vs. depth）, including measurement and optimization
・Project management skill
・Problem solving ability
【歓迎（WANT）】・Experience with digital media execution
・Experience of developing and leading project in the absence of set procedures （creating a precedent）
・Global communication skills
・Strong leadership （without authority）
・Strong Collaboration skill
・Strong communication skill
・Stress management / Resilience