|部署・役職名||Category Marketing Strategist|
Deliver sub－category business targets and sub－category strategic targets.
Develop category （sub－category） vision and strategy by collaborating with Mktg team.
Plan product specifications （incl. innovation, renovation, in－and－out） and launch plan with marketing team （i.e. pricing, packaging, source of volume, channel/shelf location, distribution target）.
Plan and execute sub－category activities by collaborating with Mktg team.
Develop selling story by sub－category and by brand and by channel if necessary.
Support to build PICoS and shelf strategy to execute perfect store by category and by channel.
Support to build sales plan, NSV, TE, Distribution, etc. from the point of sub－category.
Input and suggest to cross function team on improvement points from customer, market and shopper view.
Execute and improve store front tool by co－working with marketing and sales team.
Make proposal gap－fill action by sub－category.
Support CAT manager to motivate team members.
Have good knowledge of consumer goods: FMCG, household goods, and pet food
Analyzing market data
Collaborating with cross－function team and senior members.
【必須（MUST）】Good knowledge of FMCG