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Senior Marketing Manager, Customer Engagement

年収:1500万 ~ 2000万

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部署・役職名 Senior Marketing Manager, Customer Engagement
職種
業種
勤務地
仕事内容 We are now looking for a Marketing Manager, whose charter is to design, test, launch, promote and iterate on marketing programs that nurture shopping habits. No. of purchase weeks and share of wallet are the key success metrics.

Primary responsibilities:
· In a data-driven approach, generate insights and hypothesis for marketing experiments that drive customer engagement.
· Define and execute marketing communication programs based on experiment learnings
· Produce status/progress reports including the key metrics defining customer engagement success
· Collaborate with category teams to maximize opportunities identified at product family level
· Proactively learn and share best practices in customer engagement with both JP and WW partners

Needed Skills and Abilities:
Doer: Ability to successfully define and deliver projects end to end, working through obstacles along the way. Can operate from strategic to tactical levels
Analyst: Ability to own customer analysis starting with developing hypothesis and draw actionable insights from data
Problem Solver: Ability to utilize exceptional problem-solving skills to work through difficult challenges
Influencer: Ability to overcome resistance, influence and gain support from worldwide teams with facts and persuasion
応募資格

【歓迎(WANT)】

6+ years of experience in digital marketing
Extensive knowledge in CRM, preferably experience in direct (email or push) marketing
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable insights
Experience in leading go-to-market planning and execution for online product/services
Track record of delivering results
Demonstrated ability to work with creative (designers) as well as technology (engineers) teams
Exceptional written and verbal communication, English & Japanese

2+ years of expertise in creating SQL queries
A/B testing experience and knowledge of basic statistics
Experience effectively managing and influencing cross functional teams and resources that do not directly report to you

更新日 2020/01/28
求人番号 1255800

採用企業情報

  • Global E-Commerce Company
  • 会社規模5001人以上
  • 会社概要

    Global E-Commerce Company.

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