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Group Manager, Digital Customer Engagement

年収:1500万 ~ 2000万

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部署・役職名 Group Manager, Digital Customer Engagement
職種
業種
勤務地
仕事内容 主な職務内容:
The role of Group Manager, Digital Customer Engagement Team at is to lead the team and develop strategies, tactics and measurements in order to demonstrate the impact on audiences of digital, CRM and their interactions.

This critical role is part of a business transformation that will position us as a leader in the area of customer experiences. The candidate should possess ideas and skills related to digital/CRM/ reporting and analytics in order to create insightful recommendations and then implement them with lasting effect. This position works closely across disciplines within the affiliate, while also ensuring close alignment with global stakeholders. There are multiple opportunities for executive level exposure as developing the digital strategy is a prioritized area by executive leadership.

Major Responsibilities:
Leadership
• Lead and manage a team of 5 staff
• Plan and implement key training for team members
• Develop and lead the implementation of the digital strategy
• Manage the digital budget
• Manage Digital Governance within the affiliate
• Participate and integrate where necessary, with the Global Digital Teams

Strategic Planning
• Lead the development of the overall company digital strategy
• Identify and aggressively pursue opportunities to increase the effectiveness and/or efficiency of the integrated digital/multi-channel customer experience. How can we leverage the customer experience and how can we “win with data”?
• Identify key opportunities within the market that we need to address
• Ensure the affiliate digital strategy aligns with the global strategy and initiatives
• Align the affiliate strategy with the brand strategy to ensure consistency
• Ensure that brand plans integrate the channels that best engage our HCPs (and patients) and provide guidance with the information necessary for the brand teams to engage their customers effectively

Implementation
• Lead the organizational change effort to develop the capabilities to drive the optimal effectiveness of digital/ multi-channel marketing investments
• Work cross-functionally to support execution of the brand plans
• Support the execution of the digital activities of the brand team, including establishing the channel mix, KPIs, and assessments of results, that ultimately improves brand performance
• Utilize data to drive decision making

Internal and External Partner Management
• Partner with the brand teams, BTS (IT), Customer Excellence, and agencies/vendors to identify solutions that will achieve the objectives
• Provide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelines
• Partner with and manage agencies/vendors
• Train and develop multichannel competencies of the brand teams as needed
• Pharma market experience and knowledge
• Experience navigating the matrix environment in a large company, including effective communication and influence skills
• Experience in analytics including an understanding of pharma data(IQVIA、Ultmarc、m3.etc)
• Execution of multi-channel marketing (CRM, digital, social media)
• Ability to deal with complexity
• Demonstrated team leadership
• Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
応募資格

【歓迎(WANT)】

Education:
• Bachelor’s Degree required, MBA preferred
• English communications skills(TOEIC of ~900)

更新日 2019/10/01
求人番号 1133044

採用企業情報

  • Global Pharmaceutical Company
  • 会社規模501-5000人
  • 会社概要

    Global Pharmaceutical Company

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